Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they expand their presence in the Spanish market they are looking for top talent to drive growth and optimize player journeys. They are seeking for an strategic and results-driven CRM Manager to lead and oversee CRM initiatives.
You will be responsible for defining and executing player engagement strategies, managing CRM campaigns, and leveraging data-driven insights to enhance customer retention and lifetime value. This role requires strong leadership, analytical expertise, and a deep understanding of CRM systems and player behaviour within the gambling sector.
Responsibilities :
- Develop and implement a comprehensive CRM strategy tailored for the Spanish market to drive player retention and engagement.
- Oversee the planning, execution, and optimization of targeted CRM campaigns, ensuring seamless communication and an enhanced player experience.
- Leverage advanced segmentation techniques and automation to personalize player interactions and maximize campaign impact.
- Analyze customer behavior and campaign outcomes, utilizing data-driven insights to refine strategies and optimize performance.
- Work closely with marketing, product, and support teams to ensure a cohesive and consistent player experience.
- Identify market-specific trends and develop innovative engagement strategies to align with player preferences and expectations.
- Manage relationships with CRM platform providers and external vendors to optimize campaign execution and reporting capabilities.
- Monitor key CRM metrics, track performance, and implement A/B testing strategies to enhance campaign effectiveness.
- Continuously evaluate emerging CRM technologies and best practices to stay ahead of industry trends and innovations.
Requirements
- Bilingual or native in Spanish (written and spoken) as well as proficiency in English are essential;
- 2+ years of CRM experience, including at least 2 years of experience managing CRM strategies in the gambling or online gaming industry.
- Proven experience using CRM platforms such as Symplify, Optimove, Salesforce Marketing Cloud, or similar tools for personalized campaign management.
- Strong analytical capabilities with experience in data interpretation, segmentation, and campaign performance optimization.
- Excellent communication skills, both written and verbal, to collaborate effectively with cross-functional teams and stakeholders in different regions.
What is on offer?
- Join a growing global team and make your mark in the Spanish market