Software Engineer
Remote CRM and Database Manager for an Australian finance broking firm, responsible for setting up and maintaining a comprehensive CRM system, managing contact data, validating and quantifying leads, and executing targeted email and SMS marketing campaigns while conducting regular telephone outreach.
This is a remote position.
Overview: The CRM And Database Manager will be responsible for setting up an online CRM system, creating, integrating, and managing a comprehensive database for an Australian-based Finance Broking and Lending business operating within the Liberty Financial franchise network. This role involves quantifying and validating contacts from existing databases, reaching out to target companies and key individuals, and managing the data for targeted marketing campaigns via email and SMS. Please note: an essential function of this role shall include direct telephone communications with companies and individuals within Australia on a regular basis. Candidates should have a confident and engaging telephone manner as they will be representing the company as its brand ambassador.
Key Responsibilities:
1.
CRM System Setup and Management:
○ Research and select an appropriate CRM platform.
○ Configure the CRM system according to business requirements.
○ Customize features for lead management, customer tracking, and reporting. ○ Provide training and support to the business partners and staff.
2.
Database Creation, Integration, and Management:
○ Design a database structure that supports efficient data storage and retrieval. ○ Integrate existing data sources into the CRM system.
○ Maintain data integrity through regular updates and quality checks.
3.
Data Validation and Updating:
○ Quantify contacts from existing databases.
○ Requalify and validate contact details to ensure current and accurate data. ○ Regularly update contact information as needed.
4.
New Data Acquisition and Outreach:
○ Identify target companies, key individuals, and business development opportunities. ○
Reach out to potential contacts through email, phone, or social media to gather information.
○ Populate the CRM with new, relevant contact data for future outreach. 5.
Marketing Campaign Preparation:
○ Segment contacts based on various criteria (industry, location, interest). ○ Prepare and manage targeted marketing campaigns using email and SMS. ○ Track and report on the success of marketing campaigns.
6.
Ongoing Customer Service and Support:
○ Respond to customer inquiries and provide support as needed.
○
Handle administrative tasks such as scheduling, document management, and record keeping.
7.
Reporting and Analysis:
○ Generate reports on CRM usage, database growth, and marketing campaign performance. ○ Analyze data to identify trends and areas for improvement.
8.
Continuous Improvement:
Posted June 21, 2026