Creative Strategist Paid Social

Creative Strategist (Paid Social)

Location: Remote

Working Hours: Monday to Friday 9am to 5pm, minimum 4 hours overlap with UK GMT

Contract Type: Independent contractor

We're looking for a data-driven Creative Strategist to join our performance marketing team. If you obsess over what makes ads convert, can analyse performance data, and turn insights into winning creative briefs, keep reading.

This is not a purely creative role. It's a performance role. Data guides everything.

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role

We're looking for a Creative Strategist to join our performance marketing team, with a heavy focus on Meta (Facebook/Instagram) paid social.

You'll be responsible for developing high-performing ad concepts, analysing what's working in our ad accounts, and translating data insights into creative briefs that convert. This role requires strong experience in direct-response creative, a deep understanding of buyer psychology, and the ability to work at pace.

You'll collaborate closely with our Performance Marketing Manager, designers, video editors, and UGC creators. The ideal candidate comes from a high-performing DTC brand, ideally within wellness or similar sectors.

Beyond paid social, you'll contribute to landing page strategy, brand creative direction, organic social content, and website messaging. But make no mistake, the core of this role is paid advertising performance. Everything else supports that goal.

Key Responsibilities

Paid Social Creative (Primary Focus)

• Develop high-performing ad concepts, hooks, angles, and scripts for Meta paid campaigns
• Write persuasive direct-response copy (short-form and long-form)
• Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations
• Write detailed creative briefs for designers, video editors, and UGC creators
• Test, iterate, and optimise creatives based on performance data
• Apply direct-response principles and proven frameworks (AIDA, PAS, etc.) to ensure ads convert at scale
• Follow winning structures rather than reinventing for creativity's sake
• Present weekly creative performance reports with clear recommendations
• Maintain and improve creative pipeline, briefs, and internal processes

Supporting Responsibilities

• Contribute to landing page messaging and structure for paid campaigns
• Provide creative direction for web