remote
Consumer Data Readiness Specialist - Media & Activation - Bayer
Software Engineer
Drive consumer data readiness for media and activation initiatives by building robust data pipelines, ensuring data quality, and delivering actionable insights using SQL, Python, and visualization tools.
About the role
Key Responsibilities
- Design, develop, and maintain ETL processes to ingest and transform consumer data from multiple media sources.
- Implement data governance standards to ensure data accuracy, completeness, and compliance.
- Collaborate with media planning and activation teams to translate business requirements into technical solutions.
- Create dashboards and visual reports that enable stakeholders to monitor campaign performance and consumer insights.
- Perform root‑cause analysis of data quality issues and implement corrective actions.
Requirements
- Proven experience with SQL and relational databases for data extraction and manipulation.
- Strong programming skills in Python, preferably with data‑processing libraries (pandas, numpy).
- Hands‑on experience building and maintaining ETL pipelines and data integration workflows.
- Knowledge of data governance frameworks and best practices.
- Ability to create clear, actionable visualizations using tools such as Tableau, Power BI, or similar.