Commercial Analytics & Insights Senior Manager - MGID

MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID , we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we’re creating innovative technologies, and with your help, we aim to reach even greater heights.

As a Commercial Analytics & Insights Manager, you will be developing a robust insights framework, identifying growth opportunities, monitoring business performance, and delivering data-driven recommendations that improve commercial outcomes. What You’ll Do:

Strategic Business Partnership & Performance Management

Act as a strategic link between Finance and business (Supply & Demand), driving performance through KPI management, forecasting, and data-driven insights

Consolidate and oversee revenue and operational forecasts, proactively identifying risks, opportunities, and performance improvement levers

Drive business performance reviews and provide actionable recommendations to improve commercial and financial outcomes

Operational Analytics & KPI Framework

Own and develop end-to-end funnel KPIs in close alignment with Supply and Demand functions

Partner with BI to build scalable data models and frameworks for budgeting and rolling forecasting

Develop and maintain unified dashboards for revenue and cost performance tracking

Monitor performance, prepare insights, and business commentary for quarterly and regional reviews

Commercial & Profitability Analysis

Lead profitability analysis and ROI evaluation across partners, products, and initiatives

Analyze key operational drivers (inventory utilization, fill rate, eCPM, partner performance) to support decision-making

Design and implement unit economics models at the project and regional levels

Ensure consistent and robust cost allocation across departments and geographies

Support pre-deal evaluation of partner economics and ensure ongoing ROI tracking

Market Benchmarking & Growth Analytics

Establish and track financial benchmarks vs competitors (margins, cost efficiency, cost-to-revenue ratios)

Conduct market and pricing analysis to support expansion into new markets

Quantify new revenue streams and build business cases and ROI models

Support definition and tracking of commercial strategy, revenue plans, and annual priorities

Requirements

Who You Are:

Bachelor's or Master's degree in Business Analytics, Engineering or a related field

7+ years of proven experience in finance, financial planning, or business analytics, or leading Business and Strategy Analysis roles

Strong analytical, mathematical and quantitative skills