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Brand Analytics Analyst - AstraZeneca
Data Analyst
Brand Analytics Analyst responsible for extracting, analyzing, and visualizing market and sales data to drive brand strategy, using SQL, Python, Tableau and Power BI.
About the role
Key Responsibilities
- Collect, clean, and integrate sales, market research, and promotional data from multiple sources.
- Develop and maintain dashboards and visual reports in Tableau and Power BI to monitor brand performance.
- Perform statistical analyses to identify trends, forecast demand, and evaluate the impact of marketing initiatives.
- Collaborate with cross‑functional teams to translate analytical insights into actionable recommendations for brand strategy.
- Prepare concise presentations and written summaries for senior stakeholders, highlighting key findings and opportunities.
Requirements
- Proven experience in data analysis and reporting within a consumer‑focused or pharmaceutical environment.
- Strong proficiency in SQL for data extraction and manipulation.
- Hands‑on experience with data visualization tools such as Tableau or Power BI.
- Working knowledge of Python (or R) for statistical modeling and automation.
- Excellent communication skills, with the ability to present complex data clearly to non‑technical audiences.
Skills
sqltableaupower bipython