Associate Director, Direct to Consumer Innovation & Digital Health - BeiGene

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

BeOne Medicines is a global oncology biotechnology company committed to transforming cancer care through science, technology, and human connection. Guided by our core values—putting patients first, driving excellence, fostering ingenuity, and collaborating across disciplines—we are building an ecosystem that unites breakthrough therapies with exceptional patient experiences.

We’re seeking builders who want to reimagine healthcare at the intersection of empathy and technology - those who thrive where meaningful impact meets scale.

As Associate Director, DTC Innovation & Digital Health , you will define and lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and other hematologic malignances. You’ll be responsible for architecting a seamless, compliant, and personalized customer experience—one that helps patients, caregivers, and HCPs navigate a diagnosis and treatment decision with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

Essential Functions of the Job:

Build content & tools for patients, caregivers, and HCPs who have been diagnosed and/or treated with CLL, WM, MZL, MCL, and FL

Define a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams

Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences

Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences.

Manage reporting & dashboarding for CLL Navigator

Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust.

Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion.

Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences.

Drive agile execution, sprint planning, and release management across internal and external partners.

Champion a customer-first culture , balancing measurable impact with empathy, inclusion, and accessibility.

Expand CLL Navigator social media presence, including partnerships with patient advocacy groups, expansion to TikTok, and acquisition of new followers

Drive KOL engagement for unbranded & branded content generation and medical education

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