remote
Associate Director, Digital Media Strategy Hybrid - EAB
Software Engineer
Lead digital media strategy for education-focused clients, overseeing campaign planning, analytics, SEO/SEM execution, and cross‑functional collaboration using tools like Google Analytics and data visualization platforms.
About the role
Key Responsibilities
- Develop and execute comprehensive digital media strategies that align with client goals and drive measurable enrollment and engagement outcomes.
- Lead the planning, implementation, and optimization of SEO, SEM, social, and display campaigns across multiple platforms.
- Analyze performance data using Google Analytics, Tableau, and other visualization tools to generate insights and actionable recommendations.
- Collaborate with product, research, and client success teams to integrate data‑driven insights into broader institutional strategies.
- Manage project timelines, budgets, and resources while ensuring clear communication with internal and external stakeholders.
Requirements
- 5+ years of experience in digital media strategy, preferably within the education or B2B sector.
- Proficiency with analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools (Tableau, Power BI).
- Strong understanding of SEO, SEM, paid social, and programmatic advertising best practices.
- Demonstrated ability to lead cross‑functional teams and manage complex projects from concept to delivery.
- Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field; advanced degree a plus.