Compensation Range:
Position Summary:
This role supports the advancement of core and innovation product experiences across the prospective student journey, with a focus on key digital touchpoints such as landing pages, application flows, and engagement tools. Sitting within the UX team, this is a senior individual contributor role that drives day-to-day experience insights, journey analysis, and optimization efforts. The role works closely with cross-functional partners across Marketing, Enrollment, Product, and Data to inform and influence experience outcomes. Operating under the direction of the UX Director, this role helps bring experience strategy to life by ensuring all core experiences and emerging innovations are user-centered, insight-driven, and continuously improving
Essential Functions:
Digital Product Experience Optimization
- Own day-to-day optimization, testing, and experience QA of core digital experiences, including key landing pages, application flows, and engagement tools (e.g., chat, forms).
- Ensure experiences are functioning as intended and aligned to UX standards, identifying and addressing gaps in experience quality.
- Define and drive A/B testing and experimentation opportunities, including hypothesis development, experience variations, and success criteria.
- Translate insights into clear, actionable recommendations and partner with Product and Engineering to ensure improvements are implemented and measured.
Journey Intelligence & Personalization
- Lead the optimization of end-to-end user journeys across web, CRM, and enrollment touchpoints, ensuring a seamless and connected experience.
- Identify and address journey-level friction points and gaps, driving improvements across lifecycle stages.
- Translate user behavior and journey insights into personalization opportunities, aligned to user intent, lifecycle stage, and key decision moments.
- Contribute to and help shape personalization strategies and pilots, ensuring they are scalable and measurable.
- Partner across teams to operationalize journey improvements leveraging UX research and behavioral insights to influence design and product decisions, working closely with designers and product partners.
Research & Reporting
- Work in partnership with UX leadership to define and track UX and product analytics and KPIs across core and innovation experiences, tools and products.
- Leverage performance data, dashboards, and reporting to monitor experience health and identify opportunities.
- Develop and deliver regular performance reporting, translating insights into clear recommendations and prioritized actions.
- Lead biannual competitive and technology audits to inform both optimization and innovation opportunities.
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