Associate Director, Analytics Products - AbbVie

The Analytics and Performance Excellence (APEX) function supports AbbVie’s US organization and is comprised of highly regarded researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us.

The Associate Director, Analytics Products is the single-threaded product owner for AbbVie's Omnichannel analytics portfolio — a suite of capabilities spanning omnichannel marketing strategy, planning, execution, and measurement. Operating within the APEX Enterprise Advanced Analytics and Innovation team, this role holds ultimate accountability for these products' business value. Reporting to the Director, Data and Analytics Products, the AD partners closely with Data Science, Marketing, Digital Lab, BTS, APEX Business Units, and external partners to ensure Omnichannel analytics solutions are impactful, adopted, and continuously improving. This is a strategic, outcome-oriented leadership role combining deep AI/ML expertise with a product ownership mindset.

Key Responsibilities

• Own the product vision, strategy, and roadmap for the Omnichannel analytics suite, ensuring alignment from strategy through execution.
• Define the problem space — articulating business outcomes, user needs, scope, and the product backlog — while partnering with Data Science, Data Transformation, and BTS on technical delivery.
• Manage the full APEX product lifecycle across Omnichannel initiatives, from Intake and Solutioning through Prioritization, Build & Validate, Delivery & Adoption, and Measure & Enhance.
• Drive value-based prioritization , making disciplined trade-off decisions on scope, features, and timelines based on business impact, with clear acceptance criteria for deliverables.
• Define and track success metrics , including adoption and business impact, and establish closed-loop measurement frameworks to assess end-to-end promotional effectiveness.
• Partner with Marketing, Digital Lab, BTS, APEX Business Units, and external vendors to co-develop analytics solutions that deliver quantifiable value across HCP and patient journeys.
• Represent analytics products in Product Council and Steering Committee forums as the authoritative voice on product direction and trade-offs.
• Engage stakeholders consultatively , shifting conversations from feature requests to problem definitions, user outcomes, and measurable results.