remote
Associate Director, Analytics - Global Clients - WPP Media
Software Engineer
Lead global analytics initiatives for media clients, driving AI‑powered insights and data‑driven strategy across campaigns. Own end‑to‑end analytics delivery, mentor teams, and partner with stakeholders to optimize media performance at scale.
About the role
Key Responsibilities
- Lead and scale analytics programs for a portfolio of global media clients, ensuring data integrity and actionable insights across all touchpoints.
- Design and implement AI‑driven models and dashboards that translate complex data into clear, business‑impactful recommendations.
- Collaborate with cross‑functional teams (creative, media, technology) to embed analytics into campaign planning and execution.
- Mentor and develop a high‑performing analytics team, fostering a culture of continuous learning and innovation.
- Present findings to senior stakeholders, translating technical results into strategic business outcomes.
Requirements
- 10+ years of experience in analytics, data science, or related fields within media or advertising.
- Proven track record of leading analytics initiatives that drive measurable business results.
- Strong expertise in AI, machine learning, and advanced statistical modeling.
- Excellent communication skills with the ability to influence senior executives.
- Experience managing and scaling analytics teams in a global environment.