Analytics & Insights Specialist - Ads Campaign Operations - Google Operations Center

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Data Specialist is the subject matter expert for everything data related for email marketing campaigns managed by the Ads Campaign Operations (ACO) team. From understanding the signals available, building and maintaining pipelines for campaign targeting sets to monitoring campaign health and troubleshooting if things go sideways. On top of their technical excellence, they can also confidently talk about the data aspect of our campaigns to internal and external stakeholders.

The base salary range for this full-time position is $81,000 - $98,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process.

Position Responsibilities:

Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process

Create, manage, and validate campaign audiences using SQL scripting

Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation

Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness

Communicate campaign performance results to teams and stakeholders

Create reporting dashboards and ad hoc reports for marketers

Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences

Serve as the subject matter expert for data availability for marketing campaigns

Minimum Qualifications:

5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting

Ability to leverage code libraries for streamlined code readability and enhanced efficiency

Experience working with data visualization tools such as Tableau, Looker, and Google's internal PLX/Data Studio

2-3 years of experience in data pipelines and analytics specifically for email marketing

Proven experience in a marketing environment within the IT industry

Experience with integrated development