onsite
Analytics and Insights Analyst
Software Engineer
Analyze marketing data and create visual insights using Excel, pivot tables, and data visualization techniques to drive strategic decisions and optimize campaign performance.
About the role
Key Responsibilities
- Collect, clean, and transform marketing data from multiple sources for analysis.
- Develop interactive dashboards and visual reports that highlight key performance metrics.
- Perform statistical analysis to uncover trends, segment audiences, and measure campaign effectiveness.
- Build and maintain complex Excel models and pivot tables to support ad‑hoc queries and forecasting.
- Collaborate with marketing, product, and finance teams to translate data findings into actionable recommendations.
Requirements
- Proficiency in Excel, including advanced functions, pivot tables, and data modeling.
- Strong data visualization skills using tools such as Power BI, Tableau, or similar.
- Experience with marketing analytics, campaign measurement, and KPI tracking.
- Solid understanding of statistical methods and ability to apply them to business problems.
- Knowledge of SQL or other query languages for data extraction is a plus.