remote
Analytics Analyst - Canvas Worldwide
Data Analyst
Analytics Analyst responsible for turning marketing data into actionable insights using SQL, Python, Tableau, and Google Analytics to optimize campaign performance for major consumer brands.
About the role
Key Responsibilities
- Collect, clean, and transform large datasets from advertising platforms, CRM systems, and web analytics tools.
- Develop interactive dashboards and visual reports in Tableau and Excel to track key performance indicators.
- Perform statistical analysis and predictive modeling in Python to identify trends, audience segments, and optimization opportunities.
- Collaborate with media planners, creatives, and account teams to translate data findings into strategic recommendations.
- Monitor campaign performance in Google Analytics and other ad tech platforms, providing real‑time insights and post‑flight analysis.
Requirements
- 3+ years of experience in marketing or media analytics, preferably within an agency environment.
- Proficiency in SQL for data extraction and manipulation.
- Strong analytical skills with hands‑on experience in Python (pandas, NumPy) and statistical techniques.
- Expertise in Tableau or similar data‑visualization tools; advanced Excel skills required.
- Familiarity with Google Analytics, ad server data, and digital media measurement methodologies.
Skills
sqlpythontableauexcel