Affiliate & Paid Media Specialist

Overview

We are looking for an experienced Affiliate & Paid Media Specialist to support the growth of performance-driven marketing across High Tide ’s cannabis, accessory and CBD brands, such as Canna Cabana, Daily High Club, Smoke Cartel, NuLeaf Naturals, and more.

This role focuses heavily on affiliate marketing partnerships, publisher relationships, display advertising platforms, and paid acquisition opportunities that drive measurable revenue growth and customer acquisition.

Reporting to the Digital Marketing Manager, we are looking for someone with strong strategic thinking who can identify opportunities, make recommendations, write high-converting copy, brief creative teams, and improve overall channel performance across multiple brands.

The ideal candidate understands how to balance day-to-day optimization with long-term revenue growth and has strong experience across affiliate platforms, partner management, performance reporting, and conversion-focused campaign execution.

Please note: This is a remote contractor position based in Curitiba, Brazil, supporting our North American business operations and working EST hours. High Tide does not operate a physical office in Brazil.

English fluency is required. Resume must be submitted in English.

Responsibilities

Affiliate Marketing

• Own day-to-day affiliate channel performance across multiple brands.
• Build and maintain strong relationships with affiliate partners, publishers, and networks.
• Identify new affiliate opportunities, recruitment strategies, and growth partnerships.
• Monitor partner performance and optimize commission structures where needed.
• Review partner quality, traffic sources, and overall ROI.
• Support promotional calendars and campaign execution with affiliate partners.
• Ensure strong alignment between affiliate strategy and brand campaign priorities.

Performance Marketing

• Support display advertising, paid partnerships, and performance-driven acquisition channels.
• Evaluate new paid media opportunities including display platforms, retargeting partners, and acquisition channels.
• Monitor campaign performance and identify opportunities to improve ROAS, CAC, and revenue contribution.
• Review landing page performance and customer journey opportunities that impact paid conversion.
• Collaborate closely with internal teams to improve campaign efficiency across paid channels.

Creative Strategy & Copy

• Write high-converting ad copy for display ads, affiliate campaigns, landing pages, paid media placements, and promotional campaigns.
• Develop clear creative briefs for internal copywriters, designers, and external partners based on campaign goals and performance insights.
• Provide messaging direction based on audience