Marketing Manager with 10+ years in Performance Marketing & Strategy
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Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Digital Marketing Manager with over 10 years of cross-industry experience in high-impact performance campaigns, brand launches and e-commerce strategies. Proven track record of driving an 11x ROAS and managing $400K+ monthly ad spends. Adept at bridging creative storytelling with data-driven performance across global and local brands.
Institute of Business Management (IoBM)
Bachelor of Business Administration (BBA)
August 1, 2011 – June 30, 2016
Tidal Digital
Paid Media Strategist
October 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
7X - Emirates Post Group
Senior Performance Marketing Specialist
February 1, 2025 – September 1, 2025
Dubai, Dubai, United Arab Emirates
United Nations COP28 UAE
Media Pool Organization Assistant
November 1, 2023 – December 1, 2023
Dubai, Dubai, United Arab Emirates
C2 Native
Digital Media Planner
March 1, 2023 – February 1, 2025
Dubai, Dubai, United Arab Emirates
Like Never Before Digital Marketing
Manager - Digital Media Strategy
January 1, 2016 – February 1, 2023
Karachi, Sindh, Pakistan
Dreamworld Resort, Hotel & Golf Course
Assistant Marketing Manager
June 1, 2015 – December 1, 2015
Karachi, Sindh, Pakistan
Bayer Pakistan (Pvt) Ltd
Marketing Research & Planning Intern
May 1, 2014 – July 1, 2014
Karachi, Sindh, Pakistan
Bayer Pakistan (Pvt) Ltd
Marketing Research & Planning Intern
June 1, 2013 – August 1, 2013
Karachi, Sindh, Pakistan
Google Ads Display Certification
June 1, 2026 – Present
Google Ads Search Certification
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across multiple companies, including agencies (Tidal Digital, C2 Native, Like Never Before Digital Marketing), a government entity (7X - Emirates Post Group), and a resort, indicates adaptability to various organizational cultures. Their involvement in international events like COP28 and managing diverse client portfolios (Porsche, Audi, Rolls Royce, etc.) suggests a broad perspective and ability to work with different stakeholders. The continuous pursuit of Google Ads certifications also shows a commitment to staying current with industry standards.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, client management, and strategic thinking skills. Their experience in restructuring media plans, implementing processes, and collaborating with tech teams indicates good operational fit and a proactive approach to improving efficiency. The ability to manage international delegations and media personnel at COP28 also highlights strong organizational and interpersonal skills.