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20+ yrs building digital products (Disney · Expedia) → now building AI-powered ecommerce companies · CEO @Seed Ventures ($100M+ sales) · Founder @Assistra.ai · @OptionsMastery.ai · Investor
I've spent 20+ years building digital products that move millions of people — and the last several years building companies that move millions of dollars. My career started in the enterprise, where I learned what it really takes to ship at scale. At Disney, I led checkout experiences for Parks & Resorts — one of the most complex, high-stakes transactional surfaces in consumer technology, where friction costs tens of millions and trust is everything. At Expedia, I led conversation intelligence and experience design, building the systems that made one of the world's most visited travel platforms smarter and more human at scale. Across 20+ years of digital product strategy, I've led cross-functional teams through massive value generation milestones — from zero-to-one builds to full platform transformations. That experience forged a specific superpower: I see where technology, customer behavior, and business operations intersect — and I know how to build the product that sits at that intersection. Today I apply it across three companies and an investment portfolio. As President & CEO of Seed Ventures, I've helped brands generate over $100M in marketplace revenue across Amazon, Walmart, TikTok Shop, and 60+ global channels. We're not an agency — we're a full-stack growth operator. Brands come to us when they're ready to stop experimenting and start dominating their category. That operator obsession led me to build Assistra.ai, now pivoting to automate the entire ecommerce stack with AI — from listings and ads to pricing intelligence and logistics. The product instincts I built at Disney and Expedia are exactly what this platform is built on. I also founded OptionsMastery.ai, an AI research platform for income investors: smart money tracking, portfolio audits, and high-probability options strategies — powered by Athena AI. Beyond operating, I invest in
UCLA Anderson School of Management
MBA, Strategy, Enterpreneurship
January 1, 2009 – January 1, 2012
Amravati University
BE, Electronics & Telecom
January 1, 1996 – January 1, 2000
OptionsMasteryai
Founder
January 1, 2026 – Present
Redondo Beach, California, United States · Remote
Assistra
Founder & CEO
January 1, 2023 – Present
Redondo Beach, California, United States · Remote
Seed Ventures
President & CEO
March 1, 2022 – Present
Redondo Beach, California, United States · On-site
Expedia Group
Sr Director Product Management
September 1, 2020 – March 1, 2022
United States
Walt Disney Parks and Resorts Online
Director, Product Management
August 1, 2015 – September 1, 2020
Glendale, CA
Copper Mobile
VP of Product & Strategy
January 1, 2015 – August 1, 2015
Los Angeles Metropolitan Area
MyLife.com
Head of Mobile Product
November 1, 2012 – December 1, 2014
Los Angeles Metropolitan Area
MyLife.com
Sr Director Product Management - Messages
November 1, 2012 – December 1, 2013
Los Angeles Metropolitan Area
Narada Robotics
Business Strategy Consultant
June 1, 2011 – December 1, 2011
Los Angeles Metropolitan Area
Tech Coast Angels
Intern
June 1, 2010 – June 1, 2011
Los Angeles Metropolitan Area
Fox Networks Group
Sr Director Video Solutions, Fox Digital Media
January 1, 2008 – November 1, 2012
Los Angeles Metropolitan Area
Infosys Technologies Limited
Project Manager
January 1, 2006 – January 1, 2008
TCS / NORTEL
Information Technology Analyst
September 1, 2000 – December 1, 2005
Entrepreneurship Foundations
June 25, 2026 – Present
Becoming an AI-First Product Leader
June 25, 2026 – Present
Critical Thinking for Better Judgment and Decision-Making
June 25, 2026 – Present
Design Thinking: Customer Experience
June 25, 2026 – Present
Cultural Fit Analysis
The candidate's career trajectory, moving from large corporate roles to founding multiple startups, indicates a strong entrepreneurial spirit and a preference for high-impact, innovative environments. Their diverse experience across media, travel, and e-commerce, coupled with a recent focus on AI and fintech, suggests adaptability and a broad interest in various business challenges. This profile aligns well with a 'Founder' target role, indicating a strong cultural fit for dynamic, growth-oriented organizations.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and entrepreneurial drive. Their experience in founding multiple companies and leading product teams at major corporations suggests a high degree of autonomy, problem-solving capability, and a results-oriented mindset. The focus on AI-native solutions and marketplace automation indicates an operational fit for roles requiring innovation and efficiency at scale.