Data Analyst with 2+ years in Marketing Analytics & Business Intelligence
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Assessing your cultural and operational fit
Growth focused Data Analyst with expertise in marketing analytics, funnel optimization, and business intelligence. Proven ability to analyze cross-functional data (sales, presales, digital marketing) to improve conversion rates, reduce acquisition costs, and drive revenue growth. Skilled in Python, SQL, Power BI, and statistical modeling.
Pondicherry Central University
Masters in Statistics · MSc. Statistics
August 1, 2021 – June 30, 2023
Sullamussalam Science College, Calicut University
Bachelors in Mathematics · BSc Mathematics
August 1, 2018 – June 30, 2021
Interval Learning Platform
Business Growth Analyst
January 1, 2024 – Present
India
Lead Source Performance Dashboard
June 21, 2026 – Present
Built a source-wise monthly dashboard analyzing 15,000+ leads, identifying top channels contributing ~60-70% of admissions, reducing CPL by ~15%, and implementing an automated monthly update system for stakeholder reporting.
Lead Conversion Funnel Analysis
June 21, 2026 – Present
Examined end-to-end funnel data to identify drop-offs, improving conversion rates by ~15-20% and reducing sales cycle time by 20%.
MUEI Dashboard
June 21, 2026 – Present
Developed a dashboard for 22 roles to track manpower utilization and efficiency, enabling data-driven performance monitoring and optimization.
Correlation Analysis
June 21, 2026 – Present
Conducted analysis between sales employee attrition and revenue, identifying a negative correlation impacting overall performance.
Conjoint Analysis (SPSS)
June 21, 2026 – Present
Performed conjoint analysis on 100+ responses for a soft drink product, identifying key decision drivers influencing ~70% of customer preferences.
Cultural Fit Analysis
The candidate's project diversity, ranging from lead conversion to employee performance and market research (conjoint analysis), indicates adaptability and a broad interest in applying data analysis across different business functions. Their academic background in Mathematics and Statistics, combined with practical experience as a Business Growth Analyst, suggests a strong analytical mindset. The explicit mention of 'Stakeholder Collaboration' as a skill also points to a team-oriented approach, which is positive for cultural fit.
Soft Skills & Operational Fit
The candidate demonstrates strong analytical thinking, problem-solving, and a results-oriented approach through their project descriptions and professional experience. Their experience in stakeholder collaboration and identifying data inconsistencies suggests good communication and teamwork skills. The focus on business growth and optimization aligns well with operational needs for data-driven decision-making.