Steven I.

I’m a global commercial and technology executive with over 15 years’ experience leading and scaling consumer brands across sportswear, footwear, apparel and FMCG. Currently serving as Chief Commercial Officer and Chief Technology Officer at Vivobarefoot, I lead the global commercial organisation across ecommerce, retail, wholesale, distributors, marketplaces, marketing and technology, with responsibility for delivering £100m+ revenue plans across international markets. My career has focused on helping brands modernise, scale and unlock profitable growth through a combination of strong commercial leadership, digital transformation, operational excellence and customer-centric strategy. I’ve led complex omni-channel businesses across DTC, retail and wholesale, partnering with some of the world’s largest global accounts including Amazon, Zalando, JD Group, Footlocker, Decathlon, Frasers Group and Nordstrom. Alongside revenue growth, I’ve built and restructured teams, improved operating models, and led transformation programmes spanning ecommerce platforms, data infrastructure, AI enablement, forecasting, CRM, merchandising and performance marketing. A core strength of my leadership is translating technology, data and AI into practical commercial advantage. I believe the next generation of winning consumer brands will be built by leaders who can combine brand, product, customer insight, operational discipline and modern technology into a single coherent growth engine. Across both founder-led and global organisations, I’ve operated at board and executive level with full P&L ownership, helping businesses navigate scale, complexity, international expansion and change. I’m particularly passionate about the future of sports, health and regenerative consumer businesses, building brands that create long-term value commercially, culturally and environmentally.