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Organic Growth Manager | SEO & GEO Engineer for UK & US Clients | Expert in B2B, B2C: PPC & SMM | MSc. In Digital Marketing & Analytics, University Of Kent
Skilled Digital Marketing Specialist with over 7 years of experience in SEO, PPC, and digital marketing strategies. Proven ability to improve website visibility, increase organic traffic, and enhance online performance through data-driven SEO and targeted campaigns. Proficient in using tools like SEMrush, Google Analytics, and Sanity.io for keyword research, competitor analysis, and performance tracking. Experienced in managing social media strategies, and aligning campaigns to boost brand engagement and traffic. Known for achieving measurable improvements in rankings, CTR, conversion rates, and ROI while effectively reducing costs. Certified in Google Ads, with a strong focus on achieving business goals through innovative marketing solutions. Brief Summary of Previous Roles: As a Digital Marketing Intern at Geppetto Consulting, I developed and executed tailored SEO strategies to enhance website visibility and drive organic traffic. I utilised tools such as SEMrush and Google Keyword Planner for keyword research and competitor analysis, conducted SEO audits, and implemented technical and on-page improvements. Additionally, I managed and optimised web content using Sanity.io and collaborated on social media initiatives to align with SEO objectives, boosting engagement and traffic. As a Website & Digital Marketing Officer (Volunteer) at the International Association for Democracy, I managed Google Ads campaigns, significantly improving click-through rates, conversions, and ROI. I conducted in-depth keyword research, and competitor analysis, and implemented on-page SEO enhancements to increase website visibility. I also worked closely with the website team to implement analytics tracking and address technical SEO improvements, successfully improving the site's search rankings and audience engagement. Skills: - Digital Strategy - Campaign Management - Performance
University of Kent
Master of Science - MS, Digital Marketing and Analytics
September 1, 2022 – November 1, 2023
College of Engineering and Management, Vadackal P.O., Punnappara, Alappuzha
Bachelor of Technology, Computer Science
January 1, 2014 – January 1, 2018
University of Kerala
Bachelor of Technology - BTech, Computer Science
January 1, 2014 – January 1, 2018
Fox Acquisitions
Organic Growth Manager
March 1, 2025 – Present
Maidstone · On-site
Geppetto Consulting
Digital Marketing Intern
December 1, 2024 – Present
Sheffield, England, United Kingdom · Remote
BOLLYBEATS KENT
Freelance Marketing Consultant
December 1, 2024 – May 1, 2025
Gillingham, England, United Kingdom · Remote
International Association for Democracy
Digital Marketing Officer (Volunteer)
June 1, 2024 – Present
Edinburgh, Scotland, United Kingdom · Remote
BUV Chemicals Palakkad
Social Media Lead Generation Executive - Facebook & Instagram
May 1, 2022 – May 1, 2025
Palghat, Kerala, India · Remote
MONTZO LIFE
Search Engine Optimization Specialist
April 1, 2022 – September 1, 2022
Manjeri, Kerala, India · On-site
Rewards MysearchGlobal Pvt Ltd ✔
Digital Marketing Team Leader
February 1, 2020 – January 1, 2022
Trivandrum, Kerala, India · Hybrid
Desqoo
Search Engine Optimization Executive
October 1, 2019 – April 1, 2021
Kochi, Kerala, India · Remote
ADICTUES DIGITAL THOUGHTS - Complete Digital Marketing Solutions
Search Engine Optimization Analyst
April 1, 2019 – September 1, 2019
Calicut Area, India · On-site
Artiyum-An Interactive Agency in Kerala
Digital Marketing Intern
December 1, 2018 – March 1, 2019
Calicut Area, India · On-site
WordPress Website Development, SEO & Web Analytics - Freelance
June 1, 2025 – July 1, 2025
Designed and developed the Pillar Renaissance website on WordPress, including full design, content creation, and backend functionality. Integrated a custom booking form with calendar scheduling, enabling seamless appointment management. Implemented SEO strategies to boost search visibility and set up web analytics to track performance and user behavior. Delivered a modern, responsive, and user-friendly website that enhances brand presence and engagement.
Google Analytics Individual Qualification
June 23, 2026 – Present
English Proficiency Certificate
Duolingo English Test
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's project diversity is strong within the digital marketing domain, including freelance, volunteer, and contract roles across various companies. However, the target role is 'Frontend Developer,' and the candidate's experience is almost exclusively in digital marketing, SEO, and WordPress development. While WordPress involves some frontend aspects, the overall breadth of skills is not aligned with a dedicated frontend developer role requiring deep expertise in modern frontend frameworks (e.g., React, Angular, Vue) or advanced JavaScript, HTML, and CSS. This significant misalignment suggests a poor cultural fit for a pure frontend development position.
Soft Skills & Operational Fit
The candidate's experience in team leadership and project management, as evidenced by their 'Digital Marketing Team Leader' role, suggests strong organizational and collaborative skills. Their freelance and volunteer roles indicate adaptability and initiative. However, the provided data does not offer specific insights into stress handling or direct team collaboration within a software development context.