Sid Mikhail
Board MemberAI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
CEO, Luminize | Helping brands drive results through Amazon marketing and brand affinity. Keynote Speaker. Amazon 1P→3P Marketplace Transition Architect
At Luminize Marketing, our goal from day one was to utilize our own dollars become the leading full-service provider of Amazon Marketing and eCommerce services. We offer support to company executives and leaders in enhancing their Amazon sales strategies. We have a proven track record in building and propelling eCommerce brands as just a few notable results include… ✔︎ Drove more than $2 Billion in product sales ✔︎ Managed over $40 Million in Amazon Ad Spend that drove more than $210.5 Million in ad attributed sales ✔︎ Partnered With Over 100 1P & 3P Brands ✔︎ 15+ Years of Building & Growing Brands ✔ 361% Increase in eCommerce Sales within 2 years Our data-driven approach allows us to provide comprehensive brand strategy and advertising management solutions for both vendor and seller accounts. Our expertise in Amazon's search algorithm, advertising platforms, and customer journey enables us to boost our clients' revenue.
SDSU Global Campus
Master of Business Administration - MBA, Business/Commerce, General
January 1, 2001 – January 1, 2006
Naturally San Diego
Board Member
April 1, 2023 – Present
San Diego,
Luminize Marketing
Chief Executive Officer
January 1, 2011 – Present
California, United States
Krisp Beverages + Natural Foods
Co-Founder
January 1, 2007 – Present
San Diego, CA
Cultural Fit Analysis
The candidate's experience is heavily weighted towards entrepreneurial ventures, executive leadership, and board membership, primarily in the natural products and e-commerce marketing sectors. While the target role is 'Board Member', the candidate's background is more aligned with strategic business development, marketing, and operational leadership within specific industries rather than a broad technical or general corporate board role. The lack of diverse project experience outside of their core business ventures limits the assessment of broader cultural fit for varied organizational structures.
Soft Skills & Operational Fit
The candidate's experience as CEO and Co-Founder suggests strong leadership, strategic thinking, and entrepreneurial drive. Their role as a Board Member indicates a capacity for governance and industry networking. The descriptions highlight data-driven decision-making and a focus on optimization and growth, which are valuable operational traits.