General Manager with 10+ years in Strategic Planning & Business Development
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Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Dynamic and growth-driven General Manager with over 19 years of experience in Strategic Planning, Government & PSU Partnerships, Business Development, Media & Entertainment Sales (Radio, Digital, Video), Distribution, and Team Leadership. Recognized for designing innovative communication concepts, driving government partnerships, and leading cross-functional teams to achieve consistent revenue growth. Skilled in developing integrated campaigns blending creativity and commerce for impactful storytelling.
Department of Business & Industrial Management, Surat
MBA · Marketing
August 1, 2003 – June 30, 2003
BKM Science College, Valsad
B.Sc. · Chemistry
August 1, 2001 – June 30, 2001
Music Broadcast Ltd. (Radio City)
General Manager – Government Business (West & South)
May 1, 2019 – Present
India
ITV Network
Group Head – Government & PSU (West India)
July 1, 2017 – April 1, 2019
India
BIG 92.7 FM (Reliance Broadcast Network)
Business Partner - Sales
June 1, 2016 – July 1, 2017
India
Fever 104 FM (HT Media)
Senior Manager – Sales
March 1, 2015 – February 1, 2016
India
Amagi Media Labs Pvt. Ltd.
Regional Head
September 1, 2011 – February 1, 2015
India
Radio Mirchi (ENIL)
Senior Account Manager – Ad & Event Sales
July 1, 2008 – September 1, 2011
India
PepsiCo India Holdings Pvt. Ltd.
Customer Executive
July 1, 2006 – June 1, 2008
India
GlaxoSmithKline Ltd.
Sales Officer
September 1, 2003 – June 1, 2006
India
National Service Scheme (NSS) Certificate of Merit for outstanding community service
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across multiple media companies (Radio City, ITV Network, BIG FM, Fever FM, Amagi Media Labs, Radio Mirchi) and early career in FMCG (PepsiCo, GlaxoSmithKline) suggests adaptability and a broad understanding of different corporate cultures. Their involvement in community service (NSS, Youth President) indicates a commitment to social responsibility and teamwork, which aligns well with a positive cultural fit. The consistent progression and varied roles also show a drive for continuous learning and growth.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and client relationship management skills. Their experience in managing cross-functional teams and driving revenue growth in complex government and PSU environments indicates a high operational fit for a General Operations Manager role. The ability to innovate in campaign design and strengthen billing cycles highlights a proactive and results-oriented approach.