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AI Strategy & Digital Transformation Executive |Enterprise AI Leader | VP Technology Strategy & Delivery | Chief Architect | PMO & Technology Advisory
Technology Executive with 17+ years of international experience leading Enterprise AI, Digital Transformation, Enterprise Architecture, Technology Strategy, and Program and Portfolio Leadership across India, the UK, the US, Saudi Arabia, the UAE , GCC, and global markets. My career has evolved from Software Engineer to Solution Architect, Enterprise Architect, Program and Delivery Director, and VP Technology Strategy and Transformation - providing a unique combination of technical depth, architecture leadership, governance expertise, and executive transformation experience. I have successfully led and governed 75+ enterprise projects and transformation programs across government, sovereign-backed entities, financial services, telecommunications, manufacturing, retail, water and energy, tourism, healthcare, and private sector enterprises. As VP and Digital Strategy Lead at Denmark based-partner consultancy in Riyadh, I direct large-scale transformation engagements spanning government modernization, workforce development,and enterprise digital services, covering technology strategy, enterprise architecture, PMO governance, transformation assurance, and executive stakeholder management. My expertise includes Enterprise AI, Technology Strategy and Governance, Digital Transformation, Enterprise Architecture, Program and Portfolio Leadership, Cloud Modernization, and Executive Technology Advisory. I bring practical experience working within complex regulatory, governance, and transformation environments across both public and private sectors. I help governments, sovereign-backed organizations, and enterprises transform strategic ambition into measurable business value by aligning technology investments, AI adoption, governance frameworks, enterprise architecture, and delivery excellence. Core Expertise * Enterprise AI Strategy and Governance * AI and LLM-Enabled Trans
Cardiff University / Prifysgol Caerdydd
Master of Business Administration - MBA, International Business ,Digital Strategy -Chief Strategy Officer
March 1, 2023 – Present
Anna University
B.E, Computer Science and Engineering
January 1, 2003 – January 1, 2006
Anna University
BE, Information Technology, First Class, Computer Science and Engineering
January 1, 2003 – January 1, 2006
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Bachelor of Engineering, Computer Engineering
N/A – Present
University of Madras
Postgraduate Degree, Computational Science
N/A – Present
Sohob Arabia
Vice President – AI ,Data & Technology Strategy
January 1, 2026 – Present
Riyadh, Saudi Arabia
AlfaPeople
VP – Technology,AI & Digital Transformation | Enterprise Strategy, Solution Engineering & Delivery
October 1, 2023 – Present
United Kingdom · On-site
Tech Mahindra
Chief Solution Architect & Digital Transformation Leader
July 1, 2022 – September 1, 2023
Greater London, England, United Kingdom · On-site
BORN Group (Microsoft Partner)
Chief Solutions Architect
August 1, 2020 – June 1, 2022
London, England, United Kingdom
AlfaPeople
Senior Manager – Technology Strategy, Solution Engineering
June 1, 2015 – July 1, 2020
United Kingdom
EVRY
Senior Business Solutions Architect | Practice Lead
January 1, 2013 – May 1, 2015
EVRY
Chief Enterprise Architect
January 1, 2013 – March 1, 2014
Tata Consultancy Services
Senior Solutions Architect | Consultant
August 1, 2009 – December 1, 2012
Greater Bengaluru Area · On-site
iSOFT
Senior Software Engineer
May 1, 2006 – July 1, 2009
Greater Bengaluru Area
PwC
Software Engineer
June 1, 2004 – April 1, 2006
STA – Saudi Tourism Authority
January 1, 2026 – Present
STA – Saudi Tourism Authority The Saudi Tourism Authority is the national organization responsible for promoting Saudi Arabia as a global tourism destination and supporting the Kingdom’s Vision 2030 objective of attracting millions of domestic and international visitors annually. STA plays a pivotal role in developing tourism experiences, destination marketing, visitor engagement, and digital innovation across the Saudi tourism ecosystem. VP -Digital, AI & Business Transformation Strategy. I’m leading strategic Digital Transformation, AI, and Innovation initiatives for the Saudi Tourism Authority (STA), supporting Saudi Vision 2030 by modernizing tourism services, enhancing visitor and stakeholder experiences, and enabling data-driven decision-making across the tourism ecosystem. Driving enterprise transformation programs across CRM, digital engagement platforms, intelligent automation, data & analytics, enterprise integrations, and business process transformation to improve operational efficiency, customer experience, governance, and sustainable growth. Core Expertise: AI Strategy • Digital Transformation • Tourism Technology • Innovation Management • Microsoft Dynamics 365 CRM • Customer Experience Transformation • Intelligent Automation • Data & Analytics • Enterprise Integration • Business Process Transformation • PMO Governance • Change Management • Program Leadership • Stakeholder Management
Royal Commission for AlUla (RCU) | Digital, AI & Business Transformation
December 1, 2025 – Present
RCU -The Royal Commission for AlUla is a visionary organization established to preserve, develop, and transform AlUla into one of the world’s leading cultural, heritage, tourism, and sustainable development destinations. As a cornerstone of Saudi Vision 2030, RCU is driving large-scale investments, digital innovation, environmental sustainability, and economic diversification while safeguarding AlUla’s rich history and archaeological treasures. Digital, AI & Business Transformation Leader Currently leading strategic Digital Transformation, AI, and Innovation initiatives that support RCU’s mission to create a world-class digital ecosystem for tourism, culture, heritage, investment, and community development. Driving enterprise modernization programs across customer engagement, digital platforms, intelligent automation, data & analytics, enterprise integrations, and business process transformation. Partnering with executive stakeholders to deliver technology-enabled innovation, operational excellence, and data-driven decision-making capabilities that enhance visitor experiences, stakeholder engagement, and organizational performance. Key Focus Areas: * AI & Digital Innovation * Smart Tourism & Visitor Experience * Digital Transformation Strategy * Enterprise Platforms & CRM * Data & Analytics * Intelligent Automation * Enterprise Integration * Business Process Transformation * PMO & Governance Excellence * Change Management & Adoption * Saudi Vision 2030 Enablement Impact: Enabling scalable digital capabilities, improved operational efficiency, enhanced stakeholder experiences, and sustainable growth while supporting AlUla’s transformation into a globally recognized destination for culture, heritage, tourism, and investment
MISA – Ministry of Investment Saudi Arabia AI, Digital Transformation & Innovation Program
January 1, 2025 – May 1, 2026
MISA – Ministry of Investment Saudi Arabia (Saudi Arabia) AI, Digital Transformation & Innovation executive Led strategic AI, Digital Transformation, and Innovation initiatives for the Ministry of Investment Saudi Arabia (MISA), supporting the Kingdom’s Vision 2030 objectives by modernizing investment services, enhancing investor experience, enabling data-driven decision-making, and accelerating digital government transformation. Directed enterprise-wide transformation programs focused on digital platforms, business process modernization, intelligent automation, customer and investor engagement, data analytics, and governance excellence to improve operational efficiency and service delivery. Core Expertise used: AI Strategy • Digital Transformation • Innovation • Government Transformation • Enterprise Architecture • Intelligent Automation • Data & Analytics • Digital Government • PMO Governance • Change Management • Program Leadership • Cloud Modernization • Business Process Transformation • Stakeholder Management
Freeman Grattan Holdings
May 1, 2022 – January 1, 2023
End-to-End Digital Transformation – Freeman Grattan Holdings (FGH), UK Led the end-to-end digital transformation of Freeman Grattan Holdings (FGH), a leading UK digital retailer and part of the OTTO Group, driving enterprise modernization across business processes, technology platforms, governance, data, and customer experience. Delivered strategic transformation initiatives spanning ERP, CRM, Cloud, Data & Analytics, Digital Commerce, and Operational Excellence, enabling scalable digital capabilities, enhanced customer engagement, improved business performance, and a future-ready operating model supporting millions of customers across multiple retail brands.
Tanfeethi -Microsoft Dynamics D365 CRM,Portal and Mobileapp
June 1, 2020 – June 1, 2021
The company manages and operates all executive terminals and offices in all airports in the Kingdom of Saudi Arabia, which were newly established as part of the privatization program of the aviation sector in Saudi Arabia. The Most Prominent Strategic Plans Development of executive terminals and offices according to a new modern concept. Ensure that the terminals are managed and operated at the best international standards. Launching a package of high-end and exceptional services. Provide a luxurious and distinguished experience for all VVIP passengers.
Microsoft Dynamics 365 commerce and E-Commerce (B2C/B2C)-TOYSRUS
April 1, 2020 – April 1, 2021
Toys“R”Us is the beloved brand of kids all over the world…and we know how to have lotsa fun! You can explore awesome DIY play activities, toy reviews, printable fun and, of course, SO many toys! The hottest, the gotta-have-’ems, the new favorite besties and more. Implementing Microsoft Dynamics 365 Commerce with online and Brick and motor stores
SBAH-Microsoft Dynamics 365 FO and Hospital ISV
November 1, 2019 – April 1, 2020
Microsoft Dynamics D365 Finance and operation Implementation (Finance ,SCM , HR and Hospital Management ISV)
PIRELLI-Microsoft Dynamics D365 FO and Commerce
October 1, 2018 – June 1, 2020
Microsoft Dynamics D365 Finance and Operation Implementation With Retail POS and E-commerce -D365 -D365 Retail -E-commerce
United Naghi - Microsoft Dynamics 365 FO and commerce
August 1, 2018 – December 1, 2019
Home & Electronics: United Yousef Naghi Electronics, which operates one of the largest, most-experienced groups as a leading provider of furniture, home appliances, and electronics. UN offering the best one-stop shop experience, expert service, and affordable, high-quality products. Each showroom ranges from 13000 ft. to 35000 ft., and they all offer a wide range of leading brands. sells high-quality “cash-and-carry” furniture, including bedroom, living room, and dining room sets, children’s furniture, home office furniture, tableware, kitchenware, and home accessories also carries a large range of electronic appliances, including TVs, audio equipment, gaming systems, mobile phones, computers, washing machines, stoves, refrigerators, dishwashers, microwaves, and hundreds of other small appliances
Beauti-Microsoft Dynamics 365FO
May 1, 2018 – January 1, 2019
Rubaiyat was created more than 30 years ago by Abdullah Binzagr and family. Today the company has a well established and leading position in the Saudi Arabian luxury fashion market. From its headquarters in Jeddah and with a presence across KSA, Rubaiyat features the world’s premiere brands and partners with the most prestigious houses of fashion, perfumes and home accessories. A presence characterized by exclusive representation of more than 60 international luxury brands including Armani, Brioni, Dolce and Gabbana, Gucci, as well as many more within Rubaiyat’s own multi-brand boutiques for Men, Ladies, Kids, Home and a luxury Department Store. Recognized as Saudi Arabia’s most renowned retailer, Rubaiyat employs a team of over 2000 fashion professionals who are trusted advisors to our clients and with them create a successful legacy of partnership.
FGOC-Microsoft Dynamics 365 FO
March 1, 2018 – July 1, 2019
Microsoft Dynamics 365 -Mfg , Distribution Implementation FGOC produces ECPlus+ at its high-tech facility, located in Yanbu, in the west of Saudi Arabia, on a total area of 128,000 m2. The factory is strategically located at the Red Sea, with close proximity to the core markets, securing fast deliveries and short transportation routes FGOC is professionally managed by dedicated and experienced specialists. The ECPlus+ technology at FGOC has been developed in close cooperation with LIPEX Anlagen tech nick und Handel GmbH, a leading German technology provider in glass fiber manufacturing and development. With the unique formulation of ECPlus+, the characteristics of traditional ECR-glass fiber are improved further.
ALZABEN-Microsoft Dynamics AX2012 /D365 FO
January 1, 2018 – November 1, 2018
Microsoft Dynamics Retail Implementation
Sloans Retail-Microsoft Dynamics Ax2012 R3
August 1, 2017 – July 1, 2019
Microsoft Dynamics Retail implementation
Al zimas Fashion Retail-Microsoft Dynamics AX2012
July 1, 2017 – May 1, 2018
Microsoft Dynamics Retail Implementation
Team Time co
May 1, 2017 – March 1, 2019
Microsoft Dynamics 365 for Opertaions Implementation . With add on Hr Payroll
SAWARY-Microsoft Dynamics
March 1, 2017 – Present
Sawary has provided innovative, comprehensive power solutions to businesses and residents across the Globe since 1975. Implemented and adminstrated Dynamics 365 for Operations with Evolved Business processes that improve their lives, workflow, and their business with added value Here we have implemented Dynamics 365 for operations with Finance ,SCM wnd project management and Accounting Micosoft Dynamics 365 -Field service for Service operation
Circle K -Retail-Microsoft Dynamics D365 FO /CRM
January 1, 2017 – September 1, 2018
Circle K’s success in the convenience retailing industry spans more than 60 years. Root invented by Fred Hervey purchased three Kay’s Food Stores in El Paso, Texas. Little did anyone know that these stores would serve as the beginning of Circle K. During the early years, Hervey’s enterprising spirit enabled the company to make its mark in the southwestern part of the United States. He grew the Circle K chain into neighboring New Mexico and Arizona. During the next few decades, Circle K grew its retail network through a series of acquisitions, which were incorporated into the Circle K brand. By 1975, there were 1,000 Circle K stores across the U.S. In 1979, Circle K entered the international market when a licensing agreement established the first Circle K stores in Japan. The company’s growth continued and, by 1984, sales had reached $10 billion. In 1999, a franchise program was introduced to support operators looking to build a business with a leading convenience store brand. In 2003, Circle K was acquired by Alimentation Couche-Tard and has developed into a global brand represented in over 20 countries. Circle K has become one of the most widely recognized convenience store brands, known worldwide for quality products and great customer service. We have come a long way since our humble beginnings, and we’re proud of where we’ve been and where we’re going. Please visit our timeline to learn more about the Circle K story.
BUPA-Microsoft Dynamics Ax2012 and CRM -Customer Service
October 1, 2016 – July 1, 2017
Bupa Arabia; a partnership between Bupa Group and Nazer. Today, we’re the first specialized healthcare company in Saudi Arabia serving over three million members. Bupa Group enabled us to be the ideal healthcare provider in 190 countries; Today, the largest healthcare insurance company in Middle east Serving healthcare needs of individuals and businesses for over 70 years. “Bupa Arabia is the greatest healthcare company in the Arab world. enables you will live a longer, healthier, happier life. We have written history.” Microsoft Dynamics AX Solution has been designed and deployed for all corporate operation with excellence.
Microsoft Dynamics -Vendor Distribution and supply
January 1, 2009 – March 1, 2010
The Tata group is a global enterprise headquartered in India, and comprises over 100 operating companies, with operations in more than 100 countries across We have been partnered and Implement a business transformation system to gain faster vendor supply to enable the business to move faster and achieve 100M business more !
Project Management: Technical Projects
June 23, 2026 – Present
MBSS: Microsoft Dynamics AX 2012 Financials
Microsoft
June 23, 2026 – Present
MBSS: Microsoft Dynamics AX 2012 Installation and Configuration
Microsoft
June 23, 2026 – Present
MCPS: Microsoft Certified Professional
Microsoft
June 23, 2026 – Present
MS: Microsoft Dynamics AX 2012 Installation and Configuration
Microsoft
June 23, 2026 – Present
MBSS: Microsoft Dynamics AX 2012 Trade and Logistics
Microsoft
June 23, 2026 – Present
ITIL
EXIN
June 23, 2026 – Present
Microsoft Certified Business solution Expert
Microsoft
June 23, 2026 – Present
Prince 2
APMG International
June 23, 2026 – Present
Prince2 Foundation
AXELOS Global Best Practice
June 23, 2026 – Present
Prince2 Practitioner
AXELOS Global Best Practice
June 23, 2026 – Present
MS: Microsoft Dynamics AX 2012 Trade and Logistics
Microsoft
June 23, 2026 – Present
Microsoft Business Solution Specialist
Microsoft
June 23, 2026 – Present
MCITP
Microsoft
June 23, 2026 – Present
Project Management Professional (PMP)
Project Management Institute
June 23, 2026 – Present
Management Excellence at Microsoft: Model, Coach, Care
June 23, 2026 – Present
AI Strategy and Governance
University of Pennsylvania
June 23, 2026 – Present
Inside Sales
June 23, 2026 – Present
Implementing Supply Chain Management
June 23, 2026 – Present
Digital Transformation in Supply Chains
June 23, 2026 – Present
Agile Project Leadership
June 23, 2026 – Present
Operational Excellence Foundations
June 23, 2026 – Present
Microsoft Azure Partner Sales Bootcamp 2022—Participant
Microsoft
June 23, 2026 – Present
Project Management Foundations: Budgets
June 23, 2026 – Present
Executive Leadership
June 23, 2026 – Present
Project Management Professional (PMP)®
Project Management Institute
June 23, 2026 – Present
Microsoft Certified: Dynamics 365: Finance and Operations Apps Solution Architect Expert
Microsoft
June 23, 2026 – Present
Artificial Intelligence and Business Strategy
June 23, 2026 – Present
Certificate of Attendance
Global Project Management Forum المنتدى العالمي لإدارة المشاريع
June 23, 2026 – Present
AWS Certified AI Practitioner
Amazon Web Services (AWS)
June 23, 2026 – Present
Practical Application of Gen AI for Project Managers
Project Management Institute
June 23, 2026 – Present
Advanced AI Governance: Operationalizing AI Controls and Continuous Monitoring
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's extensive experience across diverse industries (Tourism, Investment, Retail, Manufacturing, Telecommunications, Defence, Public Sector) and geographies (GCC, Europe, UK) demonstrates adaptability and a broad perspective. Their involvement in major national initiatives like Saudi Vision 2030 indicates a strong alignment with large-scale, impactful projects and a collaborative approach with government entities. The breadth of projects and roles suggests a candidate who thrives in dynamic, complex environments and can integrate into various organizational cultures.
Soft Skills & Operational Fit
The candidate's resume highlights strong leadership, program management, stakeholder management, and change management skills. Their experience in establishing governance frameworks and driving enterprise-wide change indicates a strong operational fit for strategic roles. The focus on 'VP - Digital, AI & Business Transformation Strategy' and 'Digital, AI & Business Transformation Leader' roles suggests a strategic mindset and ability to align technology with business objectives.