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Marketing Manager with 10+ years in Data Analytics & Strategic Partnerships
Business Analyst and EdTech Sales Leader with expertise in data analytics, CRM insights, MS Excel and Power BI reporting. Hands-on Experience in SEO, Website Analytics and Google Ads. Experienced in making data-driven dashboards and performance models for strategic decision-making. Proven track record in scaling outreach campaigns, forging strategic partnerships with academic institutions. Adept at combining consultative selling with data-driven insights to boost enrollment. Experience in the Capital Market /Indian Stock Exchange and knowledge of Future and Option segment.
Birla Institute of Technology, Mesra
MBA · Marketing & Finance
N/A – June 30, 2001
Indira Gandhi National Open University (IGNOU)
PGDCA
N/A – Present
NIIT
Advanced Diploma · Software Engineering
N/A – Present
Blue Wing Talent Management
Associate Consultant
April 1, 2023 – Present
India
F-Tech (New Jobs.ai)
Marketing Manager
June 1, 2022 – December 31, 2022
India
ISBF , Indian School of Business and Finance
Senior Manager (PG Program)
January 1, 2018 – April 30, 2020
India
ICFAI Business School
Senior Manager Marketing
October 1, 2014 – August 31, 2015
India
ICFAI Business School
Area Manager (West Delhi-NCR-Haryana)
July 1, 2011 – December 31, 2017
India
ICFAI Business School
Branch Manager
July 1, 2011 – September 30, 2014
India
Star Express Consultants
Senior Manager
August 1, 2008 – March 31, 2010
India
Star Express Consultants
Area Development Manager
August 1, 2008 – March 31, 2010
India
Star Express Consultants
Center Manager/Academic Head
November 1, 2002 – July 31, 2008
India
Star Express Consultants
Trainer
March 1, 2000 – September 30, 2002
India
Digital Marketing Certificate
Edukart
January 1, 2026 – Present
Sales Funnel Dashboard
Power BI
January 1, 2026 – Present
Marketing ROI Analysis
SQL and Salesforce
January 1, 2026 – Present
Sales Trend Reporting
MS Excel
January 1, 2026 – Present
Search Engine Optimization Book on Amazon
Amazon
January 1, 2026 – Present
Pine script
TradingView
January 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across various roles within the education sector, from trainer to senior marketing manager, indicates adaptability and a broad understanding of the industry. Their continuous pursuit of upskilling in areas like Power BI, SQL, and SEO, along with their interest in capital markets, suggests a growth mindset and intellectual curiosity. The emphasis on data-driven results and strategic partnerships aligns with a performance-oriented culture. The long tenure at ICFAI Business School also suggests loyalty and commitment.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, team management, and strategic planning skills through their experience in launching new branches, managing large teams, and overseeing operational budgets. Their ability to negotiate partnerships and coordinate across various internal and external teams indicates strong collaboration and communication skills. The focus on data-driven decision-making and continuous learning (e.g., stock market trading, recent upskilling) suggests a proactive and analytical approach to problem-solving.