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Assessing your cultural and operational fit
Demand Generation | GTM for Developer SaaS
I build demand for developer-first SaaS by shipping consistent content and campaigns that convert technical interest into pipeline. Over the last 1 year and 10 months, I published 70+ long-form blogs across product, API, and technical GTM topics, and supported multiple funnel and website improvements that increased inbound lead flow and improved lead quality. Some of that impact was not captured with clean before-and-after baselines, but the work was tied to measurable inputs (traffic, engagement, form submissions, demo intent signals) and aligned with MQL creation. I also run webinars end-to-end. I have owned 2 webinars (topic, speakers, landing page, promotion, reminder sequences, follow-ups) and supported marketing for 8 to 10 webinars in the last year across channel promotion and post-event nurture. What I do 1️⃣ Content-led demand: technical blogs, SEO basics, distribution, repurposing 2️⃣ Webinar-led GTM: positioning, landing pages, nurture, follow-up sequences 3️⃣ Funnel management: cleaner copies, CTAs, conversion path cleanup, lead capture optimization 4️⃣ Reporting: GA4 events, UTMs, CRM alignment, where available How I work - Start from ICP + intent signals, then build offers and sequences that earn the click - Ship weekly experiments, track leading indicators, and tie back to pipeline outcomes - Keep ops clean so Sales trusts the data If you are hiring for Demand Generation Specialist, GTM, or Growth Marketing roles in B2B SaaS (especially developer products), I am open to conversations.
L.D. College of Engineering
Bachelor of Engineering, Automobile
January 1, 2016 – January 1, 2019
Aarsh Mahavidyalaya
Diploma Engineering, Automobile Engineering
January 1, 2013 – January 1, 2016
CXL
Growth Marketing Minidegree
N/A – Present
Parseable
Founding GTM Engineer (Demand & Growth)
April 1, 2026 – June 1, 2026
Bengaluru · Remote
Treblle
Demand Generation Specialist
April 1, 2024 – February 1, 2026
Croatia · Remote
Middleware
Developer Advocate
April 1, 2023 – April 1, 2024
Middleware
Growth Marketer
April 1, 2022 – April 1, 2023
Just Total Tech
Search Engine Optimization Analyst
July 1, 2021 – April 1, 2022
Acquire
Digital Marketing Executive
April 1, 2020 – June 1, 2021
Ahmedabad, Gujarat
BoTree Digital
Digital Marketing Executive
July 1, 2019 – March 1, 2020
Vadodara Area, India
BoTree Technologies
Digital Marketing Intern
February 1, 2019 – June 1, 2019
Ahmedabad Area, India
Self-employed
Professional Freelancer
January 1, 2017 – January 1, 2019
Email marketing
CXL
June 23, 2026 – Present
Copywriting and product messaging
CXL
June 23, 2026 – Present
Content strategy and SEO for lead generation
CXL
June 23, 2026 – Present
Attribution
CXL
June 23, 2026 – Present
A/B testing mastery
CXL
June 23, 2026 – Present
Google Ads Search Certification
June 23, 2026 – Present
Google Ads Fundamentals
June 23, 2026 – Present
Facebook Messenger Chatbot Development Materclass
CustomersAI
June 23, 2026 – Present
Content Marketing
HubSpot Academy
June 23, 2026 – Present
Social Media Marketing
HubSpot Academy
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's experience as a 'Founding GTM Engineer' and 'Founding team member' at Middleware indicates a preference and aptitude for early-stage, high-growth environments. Their diverse marketing background, including demand generation, developer advocacy, and SEO, suggests adaptability and a broad skill set. However, the target role 'Founding GTM Engineer - Remote' implies a strong technical engineering component which is not explicitly demonstrated in the provided experience, which is heavily marketing-focused. While GTM is present, the 'Engineer' aspect is not clearly supported by the resume, leading to a moderate cultural fit score.
Soft Skills & Operational Fit
The candidate demonstrates strong initiative and ownership, evidenced by building organic acquisition engines, managing editorial systems, and taking over SEO operations. Their experience in hosting events and representing companies suggests good communication and interpersonal skills. The focus on 0->1 growth and early-stage acquisition aligns well with a founding role.