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Marketing Manager with 10+ years in Brand Growth, Acquisition & Retention
Results-driven Brand and Marketing Manager with 20 years of experience leading multi-channel acquisition and retention campaigns across large-scale B2B and B2C organizations within global international markets. Proven record of growing brand performance and driving measurable ROI across digital, offline, and 360° integrated campaigns. Expertise at managing multi-million-dollar budgets, building high-performing teams, and deploying data-driven strategies across CRM, performance marketing, partnerships, and sponsorship channels. A trusted advisor to senior executives, skilled at leading cross-border partnerships, managing risk, and steering high-performing teams in diverse, multicultural landscapes.
Woodbury University
Master of Business Administration (MBA)
N/A – June 30, 2016
California State University
Bachelor of Science · Business Administration - Marketing
N/A – Present
Unknown
Certificate · Teaching English as a Foreign Language (TEFL)
N/A – June 30, 2019
Kaiser Permanente
Senior Marketing Manager (Marketing Manager III) – Acquisition & Retention
December 1, 2020 – Present
USA
Kaiser Permanente
Direct Response Marketing Manager II – Acquisition & Retention
February 1, 2015 – December 1, 2020
USA
Kaiser Permanente
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August 1, 2014 – February 1, 2015
USA
Ticketmaster / Live Nation Entertainment
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USA
Experian (Creditreport.com)
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December 1, 2009 – April 1, 2011
USA
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September 1, 2006 – June 1, 2009
USA
Generative AI for Digital Marketers
LinkedIn Learning
January 1, 2025 – Present
Advertising in the Age of Generative AI
Coursera
January 1, 2025 – Present
Building Generative AI Capabilities
Coursera
January 1, 2025 – Present
Content Marketing Using Generative AI
Coursera
January 1, 2025 – Present
Essential Skills for Digital Marketers
LinkedIn Learning
January 1, 2025 – Present
Artificial Intelligence for Marketing
LinkedIn Learning
January 1, 2025 – Present
Cultural Fit Analysis
The candidate's extensive experience across various industries (healthcare, entertainment, financial services, automotive) and B2B/B2C markets demonstrates adaptability and a broad understanding of different business environments. Their continuous tenure at Kaiser Permanente, progressing through multiple roles, indicates loyalty and growth within an organization. The pursuit of AI and digital marketing certifications, even with future issue dates, shows a proactive approach to staying current with industry trends and a commitment to continuous learning, which aligns well with a culture of innovation and development. Their willingness to relocate and experience in global markets further enhances their cultural fit for dynamic and diverse environments.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and collaboration skills through their extensive experience managing teams, agencies, and cross-functional stakeholders. Their focus on data-driven optimization, A/B testing, and ROI suggests a methodical and results-oriented operational approach. The ability to manage multi-million-dollar budgets and complex partnerships indicates strong financial acumen and project management capabilities. The candidate's experience in diverse, multicultural landscapes and leading cross-border partnerships suggests adaptability and strong interpersonal skills.