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Director of Sales with 10+ years in Digital Marketing & Ad Sales
Self-Motivated, passionate Google certified professional with over 14 years of rich experience and expertise in Digital Marketing & Ad Sales, executing innovative media strategies across Digital, Broadcast, OTT, CTV and Print Platforms. Proven track record of Revenue growth, securing top line contracts and long-term deals. Adept at leveraging data analytics, CRM tools, cross functional collaboration to optimize Sales Performance, Social Media Marketing, GTM Strategy and Planning, Programmatic Revenue, Business Development, Performance Marketing, User Growth Engagement, Digital Tracking and Analysis for OTT & Videos Streaming Connected TV Platforms, Content Syndication, Brand Solutions, Client/Media Agency Servicing and Relationship Management. Driving revenue through CSR led campaign ideas, activations and executions by leading, guiding, mentoring & managing teams to achieve the revenue set goals of the company.
Tilak College of Science & Commerce, Mumbai University
BMM · Advertising & Marketing
August 1, 2008 – June 30, 2011
Tilak College of Science & Commerce
H.S.C
June 1, 2006 – May 31, 2008
Navi Mumbai High School (Indian Education Society)
S.S.C
June 1, 2006 – May 31, 2006
Firstpost.com
Regional Head West (Digital Ad Sales)
November 9, 2023 – Present
India
Asianet News Network
Assistant General Manager (Digital Ad Sales)
September 29, 2020 – October 16, 2023
India
Zee Digital Network
Regional Head - West (Digital Ad Sales)
November 11, 2019 – September 11, 2020
India
ABP News Network
Regional Manager - West (Digital Ad Sales)
September 11, 2017 – November 7, 2019
India
B4u Television Network
Deputy Manager (Television & Digital Ad Sales)
April 9, 2013 – August 30, 2017
India
MALAYALAM COMMUNICATIONS LIMITED
Marketing Executive (Television)
December 1, 2011 – March 8, 2013
India
Google Certified Digital Marketing course
June 1, 2026 – Present
MSCIT (Maharashtra State Certification in Information Technology) Course
Maharashtra State
March 1, 2007 – Present
Cultural Fit Analysis
The candidate has a diverse background working with various media companies (Firstpost.com, Asianet News Network, Zee Digital Network, ABP News Network, B4u Television Network, MALAYALAM COMMUNICATIONS LIMITED), indicating adaptability to different organizational cultures. Their focus on innovation, strategic problem-solving, and team development suggests a proactive and growth-oriented mindset. The breadth of experience across different media types and client categories (BFSI, Telecom & IT, Consumer Durable, Food & Beverages, Pharma & Healthcare, Real Estate, Government, PSU) demonstrates a versatile approach to sales and business development, which is beneficial for cultural integration into a dynamic sales leadership role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, communication, and negotiation skills, essential for a Director of Sales role. Their experience in managing cross-functional teams, driving strategic initiatives, and cultivating client relationships indicates a high operational fit. The ability to operate in fast-paced environments and solve complex challenges aligns well with senior sales leadership demands.