Pratik Agarwal

Marketing Manager

https://www.opentalent.in/pratik-agarwal

Key Strengths

Proven track record in driving growth marketing strategies, particularly in retention, activation, and monetization for mobile apps and digital ecosystems.
Extensive experience in CRM campaign management, customer segmentation, and A/B testing across various channels (Push, SMS, In-App, Email).
Strong analytical skills demonstrated through optimizing user journeys, funnel conversions, and conducting deep consumer research and market analysis.
Adept at P&L management, financial analysis, and identifying revenue-generating opportunities.
Experience in strategic partnerships and cross-functional team leadership, as evidenced by managing client interactions and leading analyst teams.

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Evaluating your skill match against the job requirements…

Assessing your cultural and operational fit

About

Accomplished and result-focused professional with over 7 years of experience in mobile app platforms and management consultancy to accelerate business growth and enhance digital product performance. Proven expertise in driving Growth Marketing with a primary focus on Retention, Customer Activation, and Monetization strategies. Skilled in managing high-impact charters with higher ownership, optimizing customer journeys, managing CRM (Customer Relationship Management) and enhancing LTV (Lifetime Value) to achieve sustainable long-term value. Adept at managing P&L and forming strategic partnerships.

Top Skills

Cross-Functional Team LeadershipA/B TestingCustomer Segmentation

Education

Narsee Monjee Institute of Management Studies

PGDM

August 1, 2018 – June 30, 2018

Hansraj College, Delhi University

B.Com

August 1, 2013 – June 30, 2013

Experience

Accenture Strategy & Consulting

Management Consultant - Marketing Transformation - Customer Value Management

June 1, 2024 – February 1, 2026

India

Airtel Digital

Senior Growth Manager - Airtel Thanks App

July 1, 2022 – February 1, 2024

Gurgaon, Haryana, India

PhonePe

Category Growth Manager - Bill Payments

February 1, 2020 – July 1, 2022

Bengaluru, Karnataka, India

ICICI Bank

Key Account Manager - Commercial Banking

February 1, 2019 – February 1, 2020

Bengaluru, Karnataka, India

Saint-Gobain

Management Trainee

April 1, 2018 – February 1, 2019

Bengaluru, Karnataka, India

Key Strengths

Proven track record in driving growth marketing strategies, particularly in retention, activation, and monetization for mobile apps and digital ecosystems.
Extensive experience in CRM campaign management, customer segmentation, and A/B testing across various channels (Push, SMS, In-App, Email).
Strong analytical skills demonstrated through optimizing user journeys, funnel conversions, and conducting deep consumer research and market analysis.
Adept at P&L management, financial analysis, and identifying revenue-generating opportunities.
Experience in strategic partnerships and cross-functional team leadership, as evidenced by managing client interactions and leading analyst teams.

Cultural & Operational Fit

Cultural Fit Analysis

The candidate's diverse experience across management consulting, digital payments, and telecom sectors, coupled with a focus on growth and customer value management, suggests a strong adaptability and results-oriented mindset. Their background in managing various projects and collaborating with different stakeholders indicates a proactive and collaborative approach, which is beneficial for cultural integration.

Soft Skills & Operational Fit

The candidate demonstrates strong leadership and team management skills, having led a team of analysts and managed strategic partnerships. Their experience in client interactions and cross-functional collaboration indicates good communication and stakeholder management abilities. The focus on data-driven decision-making and continuous optimization aligns well with operational excellence in a marketing role.