Business Analyst with 7+ years in Media Analytics & Digital Advertising Measurement
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Assessing your cultural and operational fit
Dedicated and detail-oriented Business Analyst with a strong foundation in Media Analytics and Digital Advertising Measurement. Seeking to contribute analytical expertise, dashboarding skills, and insights-driven thinking to support business decision-making and optimize campaign performance in a dynamic organization. 7+ years of experience in Media Analytics, Digital Advertising & Social Media Measurement. Skilled in Power BI, QlikView, NAC, Nitro, and dashboard/report creation. Expert in post-campaign analysis, test vs control methodology, brand lift, KPI tracking & insights.
DSCE Bangalore
MBA · Marketing/HR
August 1, 2018 – June 30, 2018
JSS College Gokak
BBA · Marketing/HR
August 1, 2016 – June 30, 2016
TATA CONSULTANCY SERVICES (TCS)
Senior Business Analyst (Nielsen)
December 11, 2021 – Present
India
TATA CONSULTANCY SERVICES (TCS)
Business Analyst (Nielsen)
September 10, 2018 – December 10, 2021
India
Interpersonal Skills & Working in Teams
Unknown
June 1, 2026 – Present
Personal Effectiveness Program
Unknown
June 1, 2026 – Present
Microsoft Certified: Power BI Data Analyst Associate
Microsoft
January 1, 2023 – Present
Cultural Fit Analysis
The candidate's experience is primarily within a single large organization (TCS) across two roles, which suggests stability but limited exposure to diverse organizational cultures or project types outside of Nielsen-focused analytics. While the roles involve global stakeholders, the breadth of industries or project domains is not explicitly diverse. The focus on digital media analytics and campaign measurement aligns well with specific industry needs, but a broader range of project diversity is not evident from the resume. This might indicate a strong fit for similar analytical environments but less adaptability to vastly different business contexts without further validation.
Soft Skills & Operational Fit
The candidate demonstrates strong soft skills such as Analytical Thinking & Problem Solving, Stakeholder Management, and Communication & Presentation, which are critical for a Business Analyst role. Their experience in creating process documentation and supporting process transitions indicates an operational fit for roles requiring structured workflow and knowledge transfer. The achievements listed, such as client appreciation for dashboard automation and recognition for high-quality insights presentations, further support their ability to deliver impactful work and manage client expectations.