Marketing with 10+ years in Category Management & P&L Management.
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Results-driven eCommerce leader with 15+ years of progressive experience in Category Management, D2C Channel Development, Marketplace Growth, Omni-Channel Strategy, and P&L Management. Proven track record of turning loss-making businesses into profitable operations, scaling brands across fashion, footwear, electronics, and FMCG verticals. Adept at leveraging AI-driven merchandising, performance marketing, and data analytics to deliver sustainable revenue growth. Seeking senior leadership roles in the Middle East or Europe where expertise in digital commerce transformation can drive competitive advantage.
Mudra Institute of Communications, Ahmedabad
Certificate · Digital Marketing
August 1, 2023 – June 30, 2023
Symbiosis Centre for Distance Learning, Pune
MBA · Industrial Relations & Human Resources
N/A – June 30, 2010
Karnataka State University, Mysore
BA · Economics
N/A – June 30, 2006
Aditya Birla Group, Grasim Industries
Assistant General Manager - Head of eCommerce
January 1, 2025 – Present
Bengaluru, Karnataka, India
VRX Sports Private Limited (Xtep & Palladium)
Business Head - eCommerce
March 1, 2023 – January 1, 2025
Bengaluru, Karnataka, India
Rupa & Co Limited
Business Head - eCommerce
November 1, 2021 – March 1, 2023
Bengaluru, Karnataka, India
Aadi Enterprises Private Limited
Founder & CEO
May 1, 2017 – October 1, 2021
Bengaluru, Karnataka, India
Flipkart India Private Limited
Category Development Manager
April 1, 2014 – May 1, 2017
Bengaluru, Karnataka, India
ISOL Softech
Senior Executive - Business Development
May 1, 2013 – February 1, 2014
Bengaluru, Karnataka, India
Ybrant People Manpower & Consulting
Executive - Business Development
April 1, 2009 – April 1, 2013
Bengaluru, Karnataka, India
Cultural Fit Analysis
The candidate's diverse experience across various companies (Aditya Birla Group, VRX Sports, Rupa & Co, Flipkart) and roles, including founding their own consulting firm, indicates adaptability and an entrepreneurial mindset. Their stated interest in senior leadership roles in the Middle East or Europe suggests a willingness for international exposure and a proactive approach to career growth. The breadth of skills and experience aligns well with a dynamic, results-oriented culture.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and problem-solving skills, particularly in P&L management and business turnaround scenarios. Their experience in team building and mentoring indicates good interpersonal and operational management capabilities. The focus on data-driven decisions and AI tool deployment suggests an analytical and forward-thinking approach to operations.