Nicholas Gent

In the data economy; in a world where consumers have easy access to information that efficiently highlights price and value differences between competitors, combined with increasing ease by which consumers can exercise choice; a clear competitive advantage can be gained by holding a CRM platform which records, tracks, learns and actually adapts to consumer and client concerns from across the enterprise at a 1:1, individual customer level; connecting this insight to drive inbound, outbound, owned and paid media delivery in a fully automated fashion delivers phenomenal uplift across all customer lifecycle stages. Leveraging high fidelity 1st Party Data from across the enterprise means we can deliver highly contextual, relevant and timely creative & messaging to consumers where they actually are in all channels of interaction; including paid media platforms. Client’s know they want 1:1 engagement, AI, marketing automation & high fidelity 1st & 3rd Party Data to drive their media delivery across ALL channels of interaction, but the messaging around what these concepts really are and what they mean is confusing for clients. The reality is that our clients face a maze of audiences, messages, offerings, touch points, software and suppliers. No single technology is able to deliver best in class analytics, 1:1 decisioning (the predictive AI & rules engine!), campaign/audience management, reporting & insights, identity management, data management, content management etc... Therefore; futureproofAI partners with clients, software vendors, SI's, marketing agencies & boutique's to bring expertise long established and embedded in offline & digital channels (i.e. 1:1 engagement, AI & 1st Party Data) in to the world of Omnichannel media delivery.