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Senior Business Development Manager - India with 10+ years in Government & Institutional Medical Dev
Result-oriented professional with 20+ years of experience across Government Sales, Institutional Business, Corporate Sales, Channel Development & Management, Key Account Management, and Team Leadership. Proven track record with leading organizations including SISCO (South India Surgical) – Chennai, Inor Orthopedics, Biomedix Optotechnik Devices - Bangalore, Carl Zeiss India, BTL India, InMode India. Successfully driven revenue growth, GeM tenders, CPPP tenders, e-tendering wins, rate contracts, and empanelment's across multiple states; consistently exceeded sales targets and delivered multi-fold business expansion. Strong hands-on expertise in GeM portal registration, product listing, bid/BOQ submission, RA/L1 negotiations, and CPPP / State e-tender portals with full ownership of the end-to-end tendering lifecycle – EOI, pre-bid meetings, technical & commercial bids, compliance mapping, deviation handling, and final order closure. Experienced in OEM coordination for technical documents, product compliance, authorization letters, and pricing approvals for government tenders. Skilled in price negotiation, transfer pricing, margin planning, and internal approvals for government and PSU business. Hands-on experience in order execution, installation, commissioning, training, warranty/AMC documentation, BG/EMD/PBG, and payment follow-ups as per tender terms and government procurement norms. Strong relationship management with procurement officials, biomedical engineers, HODs, hospital administrators, and key government stakeholders. Strategic contributor in product launches, market entry, growth initiatives, and KOL engagement for medical devices in institutional markets. Effective leader with proven capability in team building, distributor development, performance management, presentations, negotiations, and long-term partnership building.
Madurai Kamaraj University
MBA · Marketing Management
January 1, 2021 – January 1, 2022
Madurai Kamaraj University
BBA · Bachelor of Business Administration
January 1, 2007 – January 1, 2010
C.C.S.U, Meerut University
Graduate · Arts
January 1, 2003 – January 1, 2006
St. John Ambulance / Red Cross, Ministry of Health & Family Welfare
Diploma · OT & First Aid
N/A – January 1, 2003
CBSE Board, Delhi
Senior Secondary
N/A – January 1, 2003
CBSE Board, Delhi
Matriculation
N/A – January 1, 2000
InMode India Pvt. Ltd.
Head - Institutional Business (India)
November 1, 2022 – Present
India
BTL India Pvt. Ltd.
Regional Sales Manager (West & North)
May 1, 2019 – October 1, 2022
India
Carl Zeiss India Pvt. Ltd.
Asst Manager - North
January 1, 2013 – January 1, 2019
India
BioMedix Optotechnik & Devices Pvt. Ltd.
Manager - Government Institutional Business (North)
February 1, 2012 – June 1, 2013
India
INOR Orthopaedics. (Division of INOR Medical Products Ltd.)
Area Sales Manager
April 1, 2009 – February 1, 2012
India
South India Surgical Co. Ltd.
Manager - Area Sales Manager
July 1, 2004 – April 1, 2009
India
AIIMS, New Delhi
OT Technician Assistant
October 1, 2001 – July 1, 2004
India
KINEVO 900 Robotic Microscope
Unknown
January 1, 2018 – Present
TIVATO 700 Microscope
Unknown
January 1, 2018 – Present
EXTARO 300 Dental Microscope
Unknown
January 1, 2018 – Present
Sales Pro & Negotiation Skills
CZI Bangalore
January 1, 2013 – Present
CRM, Compliance & Data Security
CZI Bangalore
January 1, 2013 – Present
4-day Neuroscience Product Training
Stryker India
January 1, 2009 – Present
Cultural Fit Analysis
The candidate's extensive experience across various leading medical device companies (InMode, BTL, Carl Zeiss, BioMedix, INOR, SISCO) in India demonstrates adaptability and a broad understanding of different organizational cultures within the medical sector. Their consistent progression into senior leadership roles, coupled with a focus on institutional and government business, aligns well with the strategic and long-term relationship-building aspects often valued in senior business development roles. The diversity of products handled (orthopedic implants, surgical instruments, high-end microscopes, aesthetic devices) indicates a versatile and growth-oriented mindset. The candidate's educational background, including an MBA, further supports a commitment to professional development and strategic thinking.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, negotiation, and relationship management skills, essential for a Senior Business Development Manager. Their experience in team building, distributor development, and performance management indicates a good operational fit. The ability to coordinate cross-functionally and manage complex tender lifecycles suggests strong organizational and execution capabilities. The candidate's background as an OT Technician Assistant provides a unique practical understanding of hospital workflows, which is a significant advantage in medical device sales.