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Founder & CEO at Photoflyer | Building authentic physical memory experiences in an AI-generated world • Co Founder astridelisee.com | interior architect • Co Founder / investor HolaSwitch.com
As AI-generated content becomes increasingly dominant, authentic physical memories are becoming more valuable than ever. Since founding Photoflyer in 2003, I’ve focused on building real world memory experiences that connect brands and audiences in tangible and emotional ways. Over the last two decades, Photoflyer has evolved from an event photography concept into a global platform for authentic physical memory experiences, operating across 70 countries worldwide together with our exclusive partners Polaroid and Fujifilm. Today, we work with nearly 3,000 brands internationally, including leading names across luxury, entertainment, hospitality, nightlife, experiential retail and live events. What makes our company unique is the combination of: • authentic physical experiences in an increasingly digital world • premium brand engagement • globally scalable production and logistics • highly lean AI organized internal operations across sales, production and distribution • deep expertise in live audience engagement and memory driven experiences We are seeing a major global shift away from overly digital and AI generated content toward real, physical and emotionally memorable experiences. As a result, brands increasingly use physical Polaroids and tangible memories to create authentic engagement that people can truly hold, share and remember. In addition to Photoflyer, I’m actively involved in several international ventures across hospitality, branding, construction and energy transition. Open to collaboration, new ideas, or a good conversation let’s connect.
Saxion University
BA, HEAO-CE International
January 1, 1998 – January 1, 2001
HolaSwitch
Co founder and Investor
June 1, 2025 – Present
Spain · Hybrid
Somewhere South Living
Shareholder / partner
January 1, 2023 – Present
Jávea, Valencian Community, Spain · Hybrid
INSTANT CELEBRATION
Partner
January 1, 2018 – Present
Amsterdam
Framez Media
Owner
January 1, 2012 – June 1, 2023
The Randstad, Netherlands
PHOTOFLYER
Founder, CEO
May 1, 2003 – Present
The Randstad, Netherlands
epidemie
Managing Director - Co Founder
January 1, 2003 – July 1, 2009
Exact Software
International Account Manager
January 1, 2001 – May 1, 2003
vneconomictimes.com
Marketing Manager
January 1, 1999 – December 1, 2000
Cultural Fit Analysis
The candidate's extensive background as a founder and partner in various companies aligns well with an entrepreneurial culture. Their diverse experience across different industries (energy, media, marketing) suggests an open-minded and adaptable approach. The target role of 'Founder' is a direct match for their career trajectory and demonstrated capabilities.
Soft Skills & Operational Fit
The candidate exhibits strong leadership, strategic thinking, and entrepreneurial drive, essential for a founder role. Their experience in managing multiple businesses suggests adaptability and resilience. However, the lack of detailed project descriptions makes it difficult to assess operational execution depth beyond high-level management.