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International Growth Leader | Scaling Businesses & Teams | PE-Backed | Consumer & Healthcare | ex-Apple, Rituals, Luxottica, Ahold
For more than two decades, I have specialized in building and scaling businesses through a steadfast focus on people, clarity, and disciplined execution. My career has been defined by leading growth, transformation, and turnaround agendas for a diverse range of consumer, retail, and service companies—from globally recognized brands such as Apple, Rituals, and EssilorLuxottica to smaller, private equity-backed platforms poised for significant expansion. I am at my best when navigating complexity, pressure, and ambiguity to unlock an organization's untapped potential. My leadership experience, which includes roles as a Country Manager and other senior positions, has centered on building and inspiring teams, elevating commercial performance, and sharpening customer relevance. I have consistently delivered sustainable growth, often while guiding organizations through periods of profound change, restructuring, or rapid expansion. My core belief is that enduring results are not generated by strategy decks, but by engaged, high-performing teams rallied around a clear mission. I am passionate about cultivating environments where people can excel, ultimately making the organization more competitive and customer-centric. I am increasingly motivated by opportunities within PE-backed environments and businesses at a critical inflection point, where a hands-on, fast-paced, and ownership-driven approach is paramount. Looking forward, I aim to apply my experience to industries where commercial success and real-world impact are intrinsically linked, such as healthcare and other socially meaningful sectors.
Vrije Universiteit Amsterdam (VU Amsterdam)
Master of Business Administration - MBA, Business and Finance
January 1, 1994 – January 1, 1998
Rituals
Director ME & ASIA
April 1, 2024 – Present
Amsterdam, North Holland, Netherlands · Hybrid
Babilou Family Nederland
COO
September 1, 2022 – April 1, 2024
Netherlands · Hybrid
GrandVision NV
Retail Director GrandVision Netherlands
September 1, 2020 – September 1, 2022
Soesterberg · Hybrid
Etos
Interim COO & VP Supply Chain
September 1, 2019 – September 1, 2020
Zaandam, Provincie Noord-Holland, Nederland
Apple
Retail Market Leader Apple South East Asia
January 1, 2016 – September 1, 2019
Apple
Retail Market Leader Apple Benelux & Nordics
June 1, 2012 – May 1, 2016
EssilorLuxottica
Managing Director Vision Express & Solaris MEA
August 1, 2007 – July 1, 2011
EssilorLuxottica
Director Business Development & Franchise EMEA
February 1, 2005 – August 1, 2007
Ahold Nederland
Category Manager Confectionary
March 1, 2002 – February 1, 2005
The Randstad, Netherlands
Ahold Nederland
Management Trainee | Store Leader Albert Heijn
March 1, 1999 – March 1, 2002
The Randstad, Netherlands
Cultural Fit Analysis
The candidate's career trajectory shows a strong fit for leadership and operational roles within large, international organizations. Their experience in various sectors (retail, childcare) indicates adaptability. However, their background is entirely in business and management, not software engineering, which suggests a significant mismatch for a technical role. The cultural fit for a software engineering team, which typically values technical collaboration and problem-solving, is not evident from the provided data.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, operational management, and strategic planning skills through their extensive career in senior management roles. Their experience in diverse retail environments suggests adaptability and a focus on driving business growth. However, there is no data to assess soft skills relevant to a software engineering role, such as collaboration within a technical team or problem-solving in a development context.