Lonnie Ayers, PMP, CSM
Co-FounderRevenue Systems Architect | I connect Marketing, Sales & SAP to drive measurable growth | HubSpot • AI • Ads • Enterprise SAP
SAP BW Consulting, Inc.
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Revenue Systems Architect | I connect Marketing, Sales & SAP to drive measurable growth | HubSpot • AI • Ads • Enterprise SAP
Most companies don’t have a lead problem. They have a system problem. Leads come in. Sales can’t convert them. Sales closes deals. Operations struggles to deliver. SAP gets implemented. The business still doesn’t perform. I work across that entire chain. WHAT I DO I build revenue systems that connect: * Marketing (demand generation) * Sales (conversion systems) * Operations (SAP and delivery) The goal is simple: turn disconnected activity into predictable revenue. WHAT THAT LOOKS LIKE IN PRACTICE * Fixed a broken funnel → 1 lead per minute * Scaled content → 1.5M visits/Month * Recovered 120,000 stuck contacts → tripled sales * Improved conversion → 9% to 13% * Led and delivered multiple $20M+ enterprise SAP programs WHERE I OPERATE I typically work with: * SAP partners and SAP-driven organizations * Professional services firms * High-growth companies with complex sales + delivery models * E-commerce and digital-first brands SELECT EXPERIENCE Airbus Carrefour COSTCO E.ON Government of Catalunya Emirates Airlines Etihad Airways Saudi Arabian Airlines EgyptAir CEMEX Sealed Air Ajinomoto …and many others across SAP, digital marketing, and operations. WHAT MAKES THIS DIFFERENT Most consultants stay in one lane: * Marketing * Sales * OR operations I connect all three. That’s where most of the revenue problems actually live. HOW I WORK * HubSpot-first marketing and sales systems (since 2008) * Full-funnel paid media (Google, LinkedIn, Meta, YouTube) * SAP consulting, project management, and process optimization * AI applied to both marketing and operational workflows BACKGROUND * SAP Industry Principal (500% of quota performance) * PMP (Project Management Professional) * MBA (Quantitative emphasis) * Former USAF Officer and C-130 Flight Engineer IF THIS SOUNDS RELEVANT Reach out here on L
The Expert SEO Content Writer Course
Certificate SEO Content Writer
January 1, 2018 – Present
Kaplan-Norton Balanced Scorecard Certification Program
BSC Certification, Strategy Management
January 1, 2012 – January 1, 2012
SAP Academy
MM Certification, SAP Materials Management
January 1, 1999 – January 1, 2006
Webster University
MBA, Management
January 1, 1986 – January 1, 1989
Southern Illinois University, Carbondale
B.S., Industrial Technology
September 1, 1982 – December 1, 1986
Community College of the Air Force
A.A.S, Flight Engineer
July 1, 1978 – May 1, 1982
Brown County High School
High School
January 1, 1974 – January 1, 1978
Metro Houston
Senior Sap Project Manager
January 1, 2024 – September 1, 2024
Houston, Texas, United States · Remote
Mapertunity
Co-Founder
February 1, 2018 – Present
Miami, Florida, United States
SAP BW Consulting, Inc.
Director Sales and Marketing
January 1, 2018 – Present
Chaban Wellness
Digital Marketing Manager
October 1, 2015 – June 1, 2016
Miami/Fort Lauderdale Area
Advanced Inbound Marketing
Founder and President
May 1, 2014 – Present
United States
SAP BW Consulting, Inc.
“Done for You” Google Ads PPC Management
June 1, 2011 – Present
SAP BW Consulting, Inc.
“Done for You” Hubspot Inbound CRM Sales Consulting
June 1, 2011 – Present
SAP BW Consulting, Inc.
“Done for You” Hubspot Inbound Marketing Consulting
January 1, 2011 – Present
SAP BW Consulting, Inc.
President
February 1, 2008 – Present
SAP
Industry Principle, Aerospace & Defense
June 1, 2007 – February 1, 2011
Dubai, UAE
CEMEX
SAP BI 7.0 Upgrade Project Manager
January 1, 2007 – June 1, 2007
Kelloggs
SAP BW Project Manager
July 1, 2006 – December 1, 2006
Government of Catalunya
SAP SEM-BCS Consultant
April 1, 2006 – July 1, 2006
E.on
SEM-BCS Consultant
March 1, 2006 – April 1, 2006
VSuarez
SAP Project Director
April 1, 2005 – March 1, 2006
Sealed Air
Senior BW/SEM Consultant
August 1, 2004 – March 1, 2005
Trueconomy Consulting S.L.
Managing Director/CEO
January 1, 2003 – January 1, 2005
i2 Technologies
Consulting Manager, Spain
May 1, 2001 – September 1, 2002
SAP Arabia
Professional Services Manager
May 1, 1999 – April 1, 2001
Royal Saudi Air Force
Senior Systems Analyst
July 1, 1993 – May 1, 1999
U.S. Navy
Programmer Analyst
September 1, 1992 – July 1, 1993
U.S. Air Force
Officer (IRR)
June 1, 1978 – October 1, 2020
Google Recommended AdSpend Advisor Calculator
April 1, 2016 – Present
Client: Various Challenge: #Google Pay Per Click (#PPC) clients needed better insight into their PPC spend results in order to decide how much to spend. Solution: After careful analysis, determined a key question that was actually being asked was how much should we invest in Google PPC rather than what’s our #ROI. In short, clients wanted to know not just whether they were getting a positive ROI but how much more they should invest in Google PPC before the returns were negative or unattractive. Result: Combining Google #Analytics data with #Hubspot Analytics, developed a Google #Adspend Advisor calculator which will tell you, based on your target revenue and various conversion rates, the maximum amount you should invest in your PPC campaigns. Benefits: Helps set an upper bound on the spend that makes sense from an ROI perspective.
Development►SAP REFX Scoping Tool
December 1, 2015 – Present
Challenge: Many SAP Flexible Real Estate (REFX) projects do not really have a fully defined scope, even after extensive pre-sales efforts. Needed a way to capture the expertise of a SAP REFX Solution Expert inside an online tool. Solution: Developed an online SAP REFX Solution Scoping tool which requires answering a limited set of questions. Using the Hubspot Inbound Marketing platform's Smart List and Workflow capabilities, designed, developed and deployed an interactive scoping tool. Results: The tool has already been used by a large number of clients to set the scope of numerous projects. In essence, it takes an extremely complex subject that typically had a variable output and created a consistent output product. Lessons Learned: The model we used to develop this tool led to the development of a template approach we can now use on a variety of other projects.
Development►Required Rate to Take the Job Calculator
November 1, 2015 – Present
Client: SAP BW Consulting, Inc. (This was an Internal Project) Challenge: Both end clients and potential recruits needed better information regarding consulting rates. Due to the vast number of incoming recruiter calls, all essentially focused on just one metric “what is your rate”, we recognized the need to reduce the market opacity which leads to asymmetrical information between the client and the consultant. Solution: We designed, developed, tested and deployed an online, interactive salary calculator that tells you how much you must make in order for the job to make sense and for you to determine whether you will make enough money to take the job. There were already lots of calculators out there that tell you how much you will have left over after taxes are deducted. We wanted a way to use the decades of travel expense information we had available from locations all around the world to develop a generic decision support calculator. Result: Already widely used within the consulting industry, we are seeing a steady increase in the salaries people are asking for. As it is not actually specific to the SAP industry (by design), we are seeing usage by a wide audience.
Growth-Driven Design Certification
HubSpot
June 23, 2026 – Present
SEMRush Link Management
Semrush
June 23, 2026 – Present
Sales Management Certification
HubSpot
June 23, 2026 – Present
Growth-Driven Design Certified
HubSpot
June 23, 2026 – Present
Hubspot Sales Software Certification
HubSpot
June 23, 2026 – Present
Inbound Sales Certified
HubSpot
June 23, 2026 – Present
Hubspot Agency Partner Certification
HubSpot
June 23, 2026 – Present
Hubspot Sales Enablement
HubSpot Academy
June 23, 2026 – Present
Certified ScrumMaster® (CSM®)
Scrum Alliance
June 23, 2026 – Present
Project Management Professional (PMP)®
Project Management Institute
June 23, 2026 – Present
Semrush SEO Toolkit Exam
Semrush
June 23, 2026 – Present
Email Marketing Certification
HubSpot
June 23, 2026 – Present
Growth Driven Design
Hubspot
June 23, 2026 – Present
Inbound Certification
HubSpot
June 23, 2026 – Present
Partner Certification
HubSpot
June 23, 2026 – Present
Contextual Marketing Certification
HubSpot
June 23, 2026 – Present
HubSpot Design Certification
HubSpot
June 23, 2026 – Present
HubSpot Certification
HubSpot
June 23, 2026 – Present
Certified Scrum Master
Scrum Alliance
June 23, 2026 – Present
Project Management Professional
Project Management Institute
June 23, 2026 – Present
Inbound Marketing Certification
HubSpot Academy
June 23, 2026 – Present
Win Business Case Approval Faster
Chase Consulting
June 23, 2026 – Present
Google Ads Search Certification
Skillshop
June 23, 2026 – Present
Certified SAFe® 4 Scrum Master
SAFe by Scaled Agile, Inc.
June 23, 2026 – Present
Generative AI at SAP
SAP
June 23, 2026 – Present
SEO
HubSpot Academy
June 23, 2026 – Present
Sales Hub Implementation
HubSpot Academy
June 23, 2026 – Present
CMS Hub Implementation
HubSpot Academy
June 23, 2026 – Present
HubSpot Sales Software
HubSpot Academy
June 23, 2026 – Present
Email Marketing
HubSpot Academy
June 23, 2026 – Present
AI-Powered Performance Ads Certification
Skillshop
June 23, 2026 – Present
Growth-Driven Design
HubSpot Academy
June 23, 2026 – Present
HubSpot Solutions Partner
HubSpot Academy
June 23, 2026 – Present
Marketing Hub Implementation
HubSpot Academy
June 23, 2026 – Present
Google Ads - Measurement Certification
June 23, 2026 – Present
Google Ads Search Certification
June 23, 2026 – Present
Platform Consulting
HubSpot Academy
June 23, 2026 – Present
LinkedIn Marketing Strategy
June 23, 2026 – Present
LinkedIn Marketing Solutions Fundamentals
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's career trajectory shows a strong inclination towards entrepreneurship, innovation, and strategic business development, aligning well with a Co-Founder role. Their diverse experience across various industries and functional areas (SAP, marketing, sales, project management) suggests adaptability and a broad perspective. The emphasis on building and scaling businesses, coupled with a history of taking on leadership roles, indicates a proactive and ownership-driven cultural fit. However, the resume lacks explicit details on collaborative team environments outside of project management, which could be a point for further exploration.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and project management capabilities. Their extensive experience in consulting and managing diverse teams suggests excellent communication and collaboration skills. The entrepreneurial background indicates a proactive, results-oriented mindset and adaptability, which are crucial for a Co-Founder role. The focus on 'Done for You' services also implies a strong client-centric approach and problem-solving ability.