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Senior SEO & AI Search Strategist | Sr. Growth Specialist @Y&L Consulting | Driving 10X Organic Growth for B2B & B2C Brands Through SEO, AEO & GEO
SEO, AEO, GEO, and Marketing Specialist | Built for Google and AI Search Visibility Visibility today is not just about ranking on Google—it’s about being present across search engines, answer engines, and AI-driven platforms where real decisions are made. I am Lokesh Joshi an SEO, AEO, and GEO Specialist with 6+ years of experience helping SaaS, FinTech, healthcare, legal, B2B, B2C, and eCommerce brands build scalable organic growth systems. My expertise lies in combining search intent, data-driven SEO, and AI-powered search optimization to drive traffic, improve visibility, and increase conversions. I don’t approach SEO as isolated tactics. I build end-to-end organic growth strategies powered by keyword intelligence, competitor insights, and AI-driven search behavior. From identifying high-impact opportunities to executing technical improvements and content strategies, my focus is on delivering measurable business results. My work sits at the intersection of: ▶ SEO (Search Engine Optimization) for rankings and authority ▶ AEO (Answer Engine Optimization) for featured snippets, voice, and zero-click results ▶ GEO (Generative Engine Optimization) for AI summaries, entity visibility, and citation-based discovery What I Do ▶ Strategy-led On-Page, Off-Page, and Technical SEO ▶ Keyword research, search intent mapping, and competitor analysis ▶ Content strategy & optimization (blogs, landing pages, service pages) ▶ AEO & GEO frameworks for AI and answer-based search visibility ▶ Technical SEO audits, fixes, and performance optimization ▶ Internal linking & topical authority building ▶ Analytics & reporting using Google Analytics, Search Console, Ahrefs, SEMrush, and more My Approach I focus on building intent-first, conversion-driven content systems that: ▶ Rank for high-value keywords ▶ Answer real user queries
Amrapali University Haldwani
Bachelor of Technology, Computer Science Engineering
January 1, 2012 – January 1, 2016
Finanta Inc.
Sr. SEO Specialist
November 1, 2025 – Present
California, United States · Remote
Y&L Consulting, Inc.
Sr. SEO Specialist
November 1, 2025 – Present
United States · Remote
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Cultural Fit Analysis
The candidate's experience is exclusively in SEO and digital marketing, with a strong focus on B2B, SaaS, and FinTech sectors. While they have diverse project experience within the SEO domain, their career trajectory and skill set do not align with a 'Frontend Developer' role. This indicates a poor cultural fit for a development-focused team, as their expertise is in a different functional area. The breadth of skills is entirely within marketing/SEO, not software development.
Soft Skills & Operational Fit
The candidate's resume highlights strong communication, decision-making, and project management skills, which are beneficial for collaborative environments. Their experience in guiding teams and working with cross-functional departments (content, product, design, engineering) suggests good operational fit for roles requiring inter-departmental coordination. However, the target role is 'Frontend Developer', which is a significant mismatch with their operational experience in SEO.