lata bajaj
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Sunflowmedia - Head of Digital Marketing (Sep’18 - Present)
Developed and executed a comprehensive digital marketing strategy aligned with overarching business objectives. Provided end-to-end Amazon management services, including SEO, PPC, listing uploads, product design, and FBA, catering to clients across the USA, UK, Canada, Australia, and other regions. Identified growth opportunities and areas for improvement in the digital landscape. Led the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, Ecommerce Platform ( Amazon, Walmart, Etsy, Wayfair) ,Google Ads Successfully managed 35+ digital marketing campaigns across paid search, display, and programmatic marketing channels for a B2B technology company, resulting in a 35% increase in lead conversions and $1.5M in pipeline revenue. Directed a team of 10+ marketing and sales specialists to drive lead conversion campaigns and optimize marketing operations. Conducted client meetings via Teams, Slack, and Zoom, converting prospects into successful sales. Ensured campaign alignment with brand messaging and business objectives. Monitored social media channels to identify trends and opportunities. Directed the creation of compelling and engaging content for social media platforms. Stayed informed on the latest digital marketing technologies and tools to maintain a competitive edge. Implemented and managed marketing automation tools and analytics platforms to enhance efficiency and performance tracking.
C.G. School
Post graduate, Ecommerce
January 1, 2009 – January 1, 2010
Earthinators Climate School
H. L. INSTITUTE OF COMMERCE, Ecommerce
January 1, 2008 – January 1, 2009
SunflowMedia
Head of Digital Marketing | Strategic Leader | Innovative Campaign Architect | Revenue Growth Expert
April 1, 2018 – Present
Ahmedabad Area, India · On-site
Webindia Inc
Webindia Inc. - Digital Marketing Manager (Jan’10 - Aug’18)
January 1, 2010 – August 1, 2018
Ahmedabad, Gujarat, India · On-site
High Sales, Lower ACOS ( Amazon PPC)
October 1, 2016 – Present
Managing Amazon For USA client, When i start the project ACOS was 75%, but after continue optimisation i achieved ACOS around 25%. Client is getting huge revenue from amazon PPC. This is Really HUGE Achievement
Adwords, PLA And Bing ( Lower CPC with High ROI)
September 1, 2016 – Present
Manaing Adwords, PLA and bing for this website https://www.getmodern.co/ Target Country is USA. CPC is around $10. And ROI is triple as compare to past. Client is happy with ROI which i achieved, and he would love to work with me.
Google Adwords
Google AdWords Certified
June 23, 2026 – Present
Cultural Fit Analysis
The candidate's project diversity is focused entirely on digital marketing and e-commerce optimization. While demonstrating a strong work ethic and results orientation, there is no evidence of skills or experience relevant to a 'Backend Engineer' role, which suggests a significant mismatch in cultural and technical fit for the target position.
Soft Skills & Operational Fit
The candidate's experience highlights strong leadership, strategic planning, and client management skills. The ability to lead a team and achieve significant revenue growth suggests strong operational capabilities and a results-oriented approach. However, there is no data to assess fit for a Backend Engineer role.