Marketing with 8+ years in Digital Performance & Integrated Campaigns.
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Assessing your cultural and operational fit
Marketing and growth professional with 8+ years across the GCC, leading strategy and hands-on execution across multi-brand portfolios. Strong in market/customer insight, go-to-market support, integrated campaign execution, and cross-functional leadership in matrix environments (Sales/CRM/Product/Engineering/Content + agencies). Track record improving growth outcomes (ROAS, traffic, engagement, AOV) through structured planning, testing, and performance reporting.
Modern Academy for Engineering and Technology
Bachelor of Computer Science · Computer Science
N/A – June 30, 2012
YOOX NET-A-PORTER
Senior Global SEO Specialist & MENA Influencer Lead
October 1, 2021 – Present
Dubai, Dubai, United Arab Emirates
Gargash Group
Digital Account Manager
November 1, 2020 – October 31, 2021
Dubai, Dubai, United Arab Emirates
Rivoli Group
Digital Marketing Executive
May 1, 2019 – August 31, 2020
Dubai, Dubai, United Arab Emirates
Bruce Clay
Performance Marketing Executive
April 1, 2017 – April 30, 2019
Dubai, Dubai, United Arab Emirates
JNT Cargo & International Movers
SEO & SEM Marketing Executive
October 1, 2015 – December 31, 2016
Cairo, Cairo Governorate, Egypt
Cultural Fit Analysis
The candidate's experience across diverse companies (YOOX NET-A-PORTER, Gargash Group, Rivoli Group, Bruce Clay) and regions (GCC, MENA, US-based clients) suggests adaptability and a broad understanding of different market dynamics. Their involvement in localization launches and managing international campaigns indicates a global mindset. The variety of roles, from specialist to account manager, shows a willingness to take on different responsibilities and work within various organizational structures, contributing positively to cultural fit.
Soft Skills & Operational Fit
The candidate demonstrates strong operational fit through their experience in managing cross-functional teams, leading website launches, and utilizing tools like Jira for project governance. Their ability to partner with various departments (Paid Search, CRM, Editorial, Product, Engineering) for integrated programs highlights strong collaboration and communication skills. The resume also indicates a results-oriented approach with clear metrics (e.g., +6% YoY sessions, 28% ROAS improvement).