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8X CEO Sales Club 🏆 | Ex Intuit, Wolters Kluwer, & Ceridian | Exited Analytics Founder x1 🙏🏻 | Data & AI Community Builder | Next Ablaze Collective Event @ Social Beer Haus on June 3rd!🍺💚
Former bookkeeper turned 8x President’s Club sales leader and analytics founder with a recent successful exit, backed by 13 years driving enterprise growth across Intuit QuickBooks, Wolters Kluwer, and Ceridian Dayforce. Over the course of my career, I’ve closed $30M+ in new logo enterprise revenue, managed $100M+ in active books of business, and supported more than $50M in CPA firm transactions involving Big 4 and institutional buyers. In 2024, I left a senior role at Intuit to self-fund and build a proprietary analytics platform focused on the Cloud Accounting Services (CAS) space. The platform was designed to mine financial APIs and operational data from mid-market CPA firms to improve valuation visibility, benchmarking, and M&A outcomes for firms preparing for sale. Within two years, I scaled the company to a $1.5M+ USD pipeline and completed an acquisition with a large Australian firm in April 2026, while retaining the IP rights for Canada and the U.S. I’m known for building strong C-suite relationships, growing fintech communities, and bringing a rare mix of enterprise sales leadership with technical fluency across APIs, analytics, ML, and AI. Outside of my work, I’m also the founder of Ablaze Collective — a nonprofit AI and data learning community for accountants, bookkeepers, and fintech operators in Calgary. Since launching, we’ve grown to 150+ members and host live in-person events at Social Beer Haus focused on practical AI, analytics, and the future of accounting. 📍 Next event: June 3 | 4–10 PM 🍺 New members always welcome For speaking opportunities, partnerships, or collaborations with Ablaze Collective, reach out at jessica@ablazecollective.com
University of California, Berkeley
Shamanic Studies UC Berkeley-Masters Candidate, Cultural Anthropology
January 1, 2023 – January 1, 2030
George Brown Polytechnic Continuing Education
Diversity, Equity, and Inclusion Core Certification , Intercultural/Multicultural and Diversity Studies
February 1, 2021 – February 1, 2022
Ted Rogers School of Management - Toronto Metropolitan University
Diversity Institute Certification, Intercultural/Multicultural and Diversity Studies
March 1, 2020 – April 1, 2021
University of Calgary
BA in Communications and Public Relations, Business/Corporate Communications
September 1, 2008 – June 1, 2012
Ablaze Collective
Founder of Ablaze Collective
December 1, 2025 – Present
Calgary, AB
Ablaze Collective
Founder of Ablaze Analytics
February 1, 2024 – Present
Calgary, AB
Alberta Health Services
Palliative Volunteer with NODA
March 1, 2022 – Present
On-site
Intuit
Senior Account Executive | Mid Market & National Firms
September 1, 2018 – April 1, 2024
Greater Calgary Metropolitan Area · Hybrid
Wolters Kluwer Canada
Regional Account Executive | New Logo Acquisition
March 1, 2017 – November 1, 2018
Greater Calgary Metropolitan Area
Career Break
Full-time parenting
January 1, 2016 – March 1, 2017
Ceridian HCM
Commercial Sales Consultant
March 1, 2015 – January 1, 2016
Books By Jess
Bookkeeper
July 1, 2013 – March 1, 2015
Ceridian HCM
Small Business Consultant
May 1, 2013 – March 1, 2015
Molson Coors Beverage Company
Experiential Marketing Representative ("Molson Girl")
September 1, 2008 – September 1, 2013
Calgary, AB · On-site
QuickBooks Certification
Intuit
June 24, 2026 – Present
QuickBooks Certified ProAdvisor
Intuit
June 24, 2026 – Present
Tableau Desktop Certified Professional Certification
Tableau
June 24, 2026 – Present
Certified Payroll Professional (CPP)
Ceridian
June 24, 2026 – Present
QuickBooks Certified ProAdvisor Advanced
Intuit
June 24, 2026 – Present
Analyzing and Visualizing Data with Microsoft Power BI
Microsoft
June 24, 2026 – Present
Xero Advisor Certified
Xero
June 24, 2026 – Present
Cultural Fit Analysis
The candidate's background shows a strong entrepreneurial spirit, a commitment to community building (Ablaze Collective, Get Intuit Alberta), and involvement in diversity and inclusion initiatives. This suggests a proactive, collaborative, and values-driven individual. The experience in sales and leadership roles indicates comfort with fast-paced environments and goal-oriented work. However, the transition from a long sales career to a software engineering role might require cultural adaptation to a more deeply technical, individual contributor focus, depending on the specific team dynamics.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, initiative, and business acumen through founding and scaling Ablaze Analytics. Their extensive sales background suggests excellent communication, negotiation, and client-facing skills. The involvement in DEI initiatives and community building (Ablaze Collective, Get Intuit Alberta) indicates a collaborative and inclusive mindset. However, the primary experience is in sales and business leadership, with the technical aspects of 'Software Engineer' being more recent and self-funded. Operational fit for a pure software engineering role would require further validation of hands-on coding and architectural depth beyond the described leadership role.