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Assessing your cultural and operational fit
engineer turned CEO / CInO / CMO / CCO
I am an unorthodox explorer of opportunity with the vision, skills, experience, humor, discipline and drive to shape the future of everyday life. I bridge the potential of technology with the needs of buyers & users to deliver innovative and valuable solutions and experiences. In more than 20 years at market leaders (to be), half of them in CMO, CInO and CEO roles, I have led growth and innovation by building and inspiring teams, analyzing & synthesizing data, forging differentiating strategies and delivering ambitious results. Although I grew in responsibility everywhere I worked, I am most proud of my CEO appointments as founders trusted me as a 2nd generation founder to scale their business and organization. From Corporate to Scaleup & Startup, from B2B to B2C, from Retail to Loyalty & Payments, from Marketing & Sales to Technology, and in my home country and abroad, I have been fortunate to have worked with world-class people. To a large extent, I owe them both my achievements and the joy of working together. Therefore, it's the connection and fit with my direct colleagues & key stakeholders that will be as important as the growth ambition on challenges that matter and the complexity of the product / technology. What unusual combinations do I bring to the table? - Technology & commercially savvy - I bridge user&buyer needs with technology potential with passion and creativity. - Think & Act track record - I create and realise a vision by analysing, synthesising, strategising, operationalising and that with humor. - Proven over-delivery in executive positions within corporates & scale-ups & start-ups - Together with(in) a team I build both the business and the organisation. "The challenge is not so much to see what no one has yet seen; but to think what nobody has yet thought about that which everybody sees." by E. Schrodinger "By imagination and reason we
IMD
Digital strategy, Analytics and Artificial intelligence program
June 1, 2023 – June 1, 2023
Nyenrode Business University
Board and governance, Governance
January 1, 2022 – September 1, 2022
Singularity University Silicon Valley
Executive Program, Exponential technologies
January 1, 2012 – January 1, 2012
INSEAD
AMP, Leadership
January 1, 2011 – January 1, 2011
Harvard Business School
ALA, Business management
January 1, 2010 – January 1, 2010
Cornell University
ARA, Retail management
January 1, 2007 – January 1, 2007
International Advertising Festival Cannes
attendance, Advertising
January 1, 2003 – January 1, 2003
Delft University of Technology
Master of Science (MSc), Applied Physics
January 1, 1992 – January 1, 1999
Eemland College
VWO, Dutch, English, German, Economics, Chemistry, Physics, Mathematics A and B
September 1, 1986 – May 1, 1992
Intercel
CEO
June 1, 2024 – Present
Ede, Gelderland, Netherlands
Westland Kaas B.V.
Supervisory Board
June 1, 2020 – Present
mobyyou
CEO
December 1, 2017 – April 1, 2023
Amsterdam Area, Netherlands
BrandLoyalty
CInO
July 1, 2013 – August 1, 2018
Den Bosch, The Netherlands
IceMobile
CEO
February 1, 2013 – August 1, 2018
Amsterdam
home
Sabbatical
June 1, 2012 – January 1, 2013
Ahold
CMO Albert Heijn NL (marketing and format management)
June 1, 2005 – May 1, 2012
Zaandam, The Netherlands
Procter & Gamble
Brand Manager Laundry
February 1, 2000 – May 1, 2005
Rotterdam, Brussels and Geneva
Unilever Japan
Assistant Brand Manager Lipton Tea (internship)
September 1, 1998 – December 1, 1998
Tokyo, Japan
Cultural Fit Analysis
The candidate's career trajectory shows a strong inclination towards leadership and strategic roles in various sectors, including consumer goods, retail, and technology. The diverse educational background, including programs in digital strategy, AI, and governance, indicates a commitment to continuous learning and staying current with industry trends. The experience with both established corporations (Ahold, P&G) and innovative tech companies (mobyyou, IceMobile) suggests adaptability to different organizational cultures. However, the target role is CEO, and while the candidate has extensive CEO experience, the lack of specific project details makes it difficult to assess cultural fit beyond general leadership qualities.
Soft Skills & Operational Fit
The candidate's extensive experience in CEO and C-level roles, coupled with board memberships, indicates strong leadership, strategic thinking, and decision-making abilities. The descriptions highlight a focus on teamwork, business insights, and driving change, which are critical for operational fit in a senior executive role. The candidate's involvement in technology innovation (mobyyou, IceMobile) suggests adaptability and a forward-thinking mindset.