Marketing with 1+ years in B2B Growth & Lead Generation
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Assessing your cultural and operational fit
Results-driven Marketing Executive- Marketing Executive B2B Growth & Lead Generation with hands-on experience in B2B and D2C environments, specializing in lead generation, market expansion, and channel distribution. Proven track record of acquiring clients through cold outreach and executing ground-level strategies that drive revenue and brand visibility. Strong understanding of offline market dynamics, pricing structures, and customer behavior. Skilled in using modern marketing and sales tools including Apollo.io, Dealfront, CRM systems, and data tracking platforms to optimize outreach, monitor engagement, and improve conversion rates. Combines strategic thinking with execution to deliver measurable business growth.
Kalinga University
Bachelor of Business Administration (BBA) · Marketing Specialization
August 1, 2021 – June 30, 2024
Multipurpose Higher Secondary School
Higher Secondary (12th Commerce) · Commerce
June 1, 2020 – May 31, 2021
SBPIL (Goel Pipes)
Junior Officer (Brand Communication)
November 1, 2024 – Present
Raipur, Chhattisgarh, India
Digital Marketing Masterclass: AI & Social Media Marketing
Udemy
June 1, 2026 – Present
Digital Marketing - Cold Email, Lead Generation to Automation
Australian Institute of Training and Career Development Pty Ltd
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's experience in both B2B and D2C environments, coupled with a focus on lead generation and brand visibility, suggests adaptability. Their pursuit of certifications in digital marketing, including AI and social media, indicates a proactive learning attitude. The role at SBPIL (Goel Pipes) involves direct engagement with various stakeholders (distributors, dealers, retailers), which aligns with a collaborative and relationship-oriented culture. However, the limited professional experience (less than a year) and lack of diverse project exposure outside of their current role might indicate a need for further development in navigating varied organizational cultures.
Soft Skills & Operational Fit
The candidate's resume highlights strong communication and relationship management skills through their experience in managing channel partnerships and executing outreach campaigns. Their ability to analyze customer activity and competitor trends suggests an analytical mindset crucial for operational effectiveness in marketing. The focus on lead generation and conversion optimization indicates a results-driven approach.