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Growth & CX
Growth and digital transformation leader with a proven track record of building independent functions, high performing teams, and driving profitable revenue streams across ecommerce, aviation, financial services, and retail sectors in the West Asia, North Africa, & European regions. Currently as Director of Marketing and Digital Growth at Boutiqaat, I spearhead Marketing, Digital, MarTech innovations, AI-powered transformation, and performance-led CRM strategies that scale business impact. Previously, at Jazeera Airways, I rebuilt the post-pandemic MarTech ecosystem from the ground up - boosting revenue, conversions, and customer retention. At Al Mulla Group, I launched the digital marketing function from scratch, amplifying brand visibility and digital transactions. My strategic mindset is complemented by a hands-on approach to data, tech stacks, and cross-functional team leadership. Recognized as one of the Top 10 MarTech Leaders in the Middle East by Martechvibe, I have received multiple awards for my work in customer experience and digital excellence. I hold an MBA from IE Business School, Madrid, and a Master’s in Marketing & IT from IMT Ghaziabad. Quick to adapt, sharp on insights, and always forward-focused, I thrive on building future-ready brands through meaningful innovation and customer-centric growth.
IE Business School
Global MBA
January 1, 2023 – January 1, 2025
Institute of Management Technology, Ghaziabad
PGDM, Marketing & IT Analytics
January 1, 2017 – January 1, 2019
The ICFAI University, Dehradun
B.Tech, Mechanical Engineering
January 1, 2012 – January 1, 2016
Boutiqaat
Director - Growth & Customer Experience
June 1, 2024 – Present
Kuwait | UAE | Saudi Arabia | Egypt | India
Jazeera Airways
Manager - Digital Marketing & Analytics
March 1, 2022 – June 1, 2024
Kuwait | UAE
Jazeera Airways
Senior Specialist - Digital & Content Marketing
September 1, 2021 – March 1, 2022
Kuwait | UAE
CINEMAGIC Ai
Manager, Digital Marketing
June 1, 2021 – September 1, 2021
Kuwait
CINEMAGIC Ai
Consultant, Marketing Strategy
March 1, 2021 – May 1, 2021
Kuwait
Al Mulla Group
Senior Associate - Digital Marketing
July 1, 2019 – May 1, 2021
Kuwait
Cube Innovators Technologies LLC
Digital Marketing & Analytics
April 1, 2018 – June 1, 2018
Dubai, United Arab Emirates
Gulf Infosoft DMCC
Marketing & Sales
January 1, 2018 – March 1, 2018
Dubai, United Arab Emirates
BYJU'S
Associate - Business Development
July 1, 2016 – June 1, 2017
India
Stress Management
Harvard Business Impact Enterprise
June 25, 2026 – Present
Apple Search Ads
Apple
June 25, 2026 – Present
Stock Market Basics
Zerodha
June 25, 2026 – Present
Crisis Management
Harvard Business Impact Enterprise
June 25, 2026 – Present
Professional Diploma in Digital Marketing
Upskillist
June 25, 2026 – Present
Inbound Certification
HubSpot Academy
June 25, 2026 – Present
Google Analytics | Beginners & Advanced
June 25, 2026 – Present
Big Data Analytics with Tableau
Pluralsight
June 25, 2026 – Present
Initiating New Sales Opportunities in Challenging Times
FranklinCovey
June 25, 2026 – Present
Innovation and Creativity
Harvard Business Impact Enterprise
June 25, 2026 – Present
Getting Started with Power BI
Pluralsight
June 25, 2026 – Present
Foundations of Emerging Technologies
DUBAI FUTURE FOUNDATION
June 25, 2026 – Present
Data Analysis Fundamentals with Tableau
Pluralsight
June 25, 2026 – Present
Operations Analytics
The Wharton School
June 25, 2026 – Present
Marketing Analytics
University of Virginia
June 25, 2026 – Present
Social Media Strategy & Management
Jellyfish
June 25, 2026 – Present
Advanced Diploma in Microsoft Excel
Upskillist
June 25, 2026 – Present
Design Thinking for Innovation
University of Virginia
June 25, 2026 – Present
Google Analytics Individual Qualification (GAIQ)
June 25, 2026 – Present
Certified Blockchain Expert™
Blockchain Council
June 25, 2026 – Present
Manager’s Guide to Finance & Accounting
Harvard Business School
June 25, 2026 – Present
Verified International Academic Qualifications
World Education Services
June 25, 2026 – Present
ANTI-HACK: Cybersecurity Essentials for Senior Managers
Headspring Executive Development
June 25, 2026 – Present
Introduction to Emotional Intelligence
Pluralsight
June 25, 2026 – Present
Customer Analytics
The Wharton School
June 25, 2026 – Present
Project Management
Kuwait Foundation for the Advancement of Sciences (KFAS)
June 25, 2026 – Present
Change Management
Harvard Business Impact Enterprise
June 25, 2026 – Present
BuzzSumo Certification
BuzzSumo
June 25, 2026 – Present
Chinese Government & Governance from Global Perspective
Renmin University of China
June 25, 2026 – Present
Google Ads Certification
June 25, 2026 – Present
Professional in Product Design & Analysis
CADD Centre Training Services Pvt Ltd.
June 25, 2026 – Present
Google Cloud Certified Cloud Digital Leader
June 25, 2026 – Present
Google Cloud Certified Generative AI Leader
June 25, 2026 – Present
Multi AI Agent Systems with CrewAI
DeepLearning.AI
June 25, 2026 – Present
Business & Climate Change in Asia Pacific
The Hong Kong University of Science and Technology
June 25, 2026 – Present
Foundations of Foresight
DUBAI FUTURE FOUNDATION
June 25, 2026 – Present
Oxford Strategic Innovation Programme
University of Oxford
June 25, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across multiple companies and countries (Kuwait, KSA, UAE) indicates adaptability and a global mindset. Their involvement in digital transformation and innovation initiatives suggests a proactive and forward-thinking approach. While the primary experience is in marketing and growth, the pursuit of a Blockchain certification and an MBA indicates a drive for continuous learning and potential for transitioning into new domains. However, the direct technical experience in blockchain development is limited, which might impact immediate cultural fit for a purely technical blockchain role.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, project management, and cross-functional collaboration skills through their various roles. Their experience in defining and executing UI/UX strategies, optimizing payment systems, and managing diverse teams suggests a strong operational fit for roles requiring strategic thinking and execution. The focus on data-driven decision-making and analytics is also a positive indicator.