Marketing Manager with 8+ years in performance marketing & digital strategy.
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Assessing your cultural and operational fit
Results-driven marketing professional with over 8 years of experience working across both brand and agency environments. Skilled in developing and executing data-driven campaigns across digital and traditional channels, including SEO, paid social and search advertising, content strategy, and analytics. Adept at leveraging data insights to optimise performance, enhance audience targeting, and maximize ROI. Proven ability to manage teams and multi-channel marketing strategies, drive brand awareness, and deliver measurable results. Passionate about creating innovative marketing solutions that align with business objectives and elevate customer engagement.
Technological University Dublin
B.Sc. · Business and Management
August 1, 2014 – June 30, 2018
Gonzaga College
Leaving Certificate
June 1, 2008 – May 31, 2014
Deriv
Performance Marketing Specialist
May 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
EY (Ernst & Young)
Digital Marketing Assistant Manager
November 1, 2022 – January 1, 2025
Dublin, County Dublin, Ireland
GeistM
Senior Marketing Analyst, Strategic Growth
January 1, 2022 – November 1, 2022
Dublin, County Dublin, Ireland
GeistM
Marketing Analyst, Strategic Growth
September 1, 2020 – January 1, 2022
Dublin, County Dublin, Ireland
Imagine Networks Services Ltd.
Marketing Executive
December 1, 2018 – September 1, 2020
Dublin, County Dublin, Ireland
Cultural Fit Analysis
The candidate's diverse experience across agency (GeistM) and brand (Deriv, EY, Imagine Networks Services Ltd.) environments, coupled with international market exposure (Nigeria, African Regions, CIS, UAE, DACH, Nordic, US, AU/NZ), suggests a high degree of adaptability and cultural awareness. Their proactive approach to learning new platforms and experimenting with strategies aligns well with dynamic, growth-oriented cultures. The emphasis on data-driven decision-making and continuous optimization indicates a results-oriented mindset.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, strategic thinking, and cross-functional collaboration skills. Their experience in managing teams, coordinating with diverse departments (Creative, Product, Email, PR, Social, Compliance), and presenting to leadership indicates excellent operational fit. The ability to adapt strategies for different markets and manage client relationships also highlights strong communication and adaptability.