Christine Fronczak

I am passionate about High Performance Computing and working with our customers to achieve the compelling results that HPC delivers across many market segments! I have a proven track record of delivering go-to-market (GTM) programs that produce $20 in sales pipeline for every marketing dollar spent. How have I achieved this? It’s called customer-led marketing and begins with effective communication and listening skills both within my company as well as with my customers. I understand the point of view of internal contributors (product development to sales) and use my influence to resolve differences to ensure we act with one voice. The customers are easy as they WILL tell you what they need! Utilizing my strong analytical and critical thinking skills, I quickly grasp new technologies and carefully consider options to strategically position key features that differentiate our solutions. I observe the ever-changing market affected by new technologies, mergers, political activities, and competitive pressures. The final success factor is efficiency. Business leaders and decision makers are overwhelmed with the volume of information they see daily from vendors. Outbound messages and offers must be concise and on target to the intended audience. GTM plans must be both strategic and filled with creative activities that bring solutions to life and capture the attention of an intelligent and discerning audience. The reward for my company is a sales pipeline that delivers opportunities to our bottom line. Key areas of interest and market expertise include: *High Performance Computing (HPC) *Artificial Intelligence *The effects and adoption of Cloud Computing My experience crosses industry solutions spanning healthcare/life sciences, financial services, energy, manufacturing, and the public sector (e.g. universities and other research agencies). I am enthusiasti