Digital Marketing Analyst with 2+ years in SEO & Performance Marketing
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Results-oriented Digital Marketing professional with hands-on experience in SEO, Performance Marketing, and Social Media Management, specializing in the healthcare sector. Proven track record managing and optimizing campaigns for hospitals and clinics, driving patient engagement, increasing website traffic, and generating quality leads. Skilled in technical SEO, keyword research, on-page/off-page optimization, and resolving complex issues including meta tags, canonical errors, and indexing challenges. Proficient in data-driven Google Ads and social media campaigns with strong analytical capability through Google Analytics and Search Console.
Centurion University of Technology and Management, Bhubaneswar
Bachelor of Commerce (Hons.) · Banking & Accounting
August 1, 2018 – June 30, 2021
CHSE Odisha
Higher Secondary (12th)
June 1, 2016 – May 31, 2018
BSE Odisha
Secondary (10th)
June 1, 2014 – May 31, 2016
IKonTel Solutions Pvt. Ltd.
Digital Marketing Analyst
May 1, 2024 – Present
Bhubaneshwar, Odisha, India
Cultural Fit Analysis
The candidate's experience is highly specialized in healthcare digital marketing, which aligns well with specific industry needs. The multi-client management experience suggests adaptability and a results-oriented mindset. However, the limited professional experience (less than 1 year) and lack of diverse project exposure outside of their current role might indicate a narrower breadth of experience compared to a senior-level candidate. The educational background in Banking & Accounting is not directly related to digital marketing, which might require further assessment of foundational marketing principles.
Soft Skills & Operational Fit
The candidate's resume highlights collaboration with developers and designers, suggesting an ability to work in cross-functional teams. The experience in managing multiple client accounts indicates strong time management, prioritization, and client relationship skills, which are crucial for operational fit in a dynamic marketing environment. The focus on data-driven strategies also points to a methodical and results-oriented approach.