Marketing Manager with 7+ years in Paid Media Strategy & B2B SaaS
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Assessing your cultural and operational fit
Performance marketing professional with 7+ years of experience in B2B SaaS and eCommerce, focused on paid media strategy. Experienced leading multi-channel campaigns and managing budgets, teams, and agency partners to drive pipeline and revenue growth.
Católica Lisbon School of Business and Economics
Master's in Management with Major in Strategic Marketing · Strategic Marketing
August 1, 2017 – June 30, 2019
ISCTE Business School
Bachelor's in Management · Management
August 1, 2013 – June 30, 2016
RAPID7
Digital Strategy Manager
July 1, 2025 – Present
India
WRIKE
Digital Marketing Manager
July 1, 2023 – July 1, 2025
India
GLAMI
Paid Social Lead Manager
July 1, 2019 – July 1, 2023
India
GLAMI
Performance Marketing Specialist
July 1, 2019 – July 1, 2023
India
GLAMI
Junior Social Advertising Specialist
July 1, 2019 – July 1, 2023
India
Cultural Fit Analysis
The candidate's experience across multiple companies (GLAMI, WRIKE, RAPID7) and industries (eCommerce, B2B SaaS) suggests adaptability and a willingness to embrace diverse challenges. Their progression into leadership roles and management of multi-market strategies indicates a proactive and growth-oriented mindset. The focus on data-driven optimization and ROI aligns with performance-oriented cultures. The breadth of skills across various ad platforms and analytics tools also points to a continuous learning and improvement mindset, which is beneficial for cultural fit in dynamic environments.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and management skills through their experience leading teams and managing agency partners. Their focus on data-driven optimization, experimentation, and performance analysis indicates a methodical and results-oriented approach. The progression through roles at GLAMI from Junior Specialist to Lead Manager, and then to Digital Marketing Manager and Digital Strategy Manager at other companies, suggests strong career growth, adaptability, and a proactive attitude. The experience in both B2B SaaS and eCommerce indicates versatility and a broad understanding of different marketing landscapes.