AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
B2B B2G Business & Brand Sherpa // Reputation Architect // Tech Marketer // Doer
Driving Business Growth, Brand Transformation, and Enterprise Value Creation I am a business transformation and marketing leader with over two decades of experience shaping growth strategy, digital innovation, and brand leadership across global enterprises. My career has been defined by repositioning legacy organizations into high-growth, future-ready businesses — driving sustained profitability & market relevance. Strategic Leadership in Growth, Transformation & Market Repositioning Over the years, I have led large-scale transformations across technology, telecom, fintech, and digital infrastructure sectors — building businesses that combine strategic clarity, digital innovation, and cultural purpose. From leading NEC’s global smart cities and digital infrastructure programs to revitalizing Sify’s enterprise brand and enabling fintech expansion at FSS, I have worked at the intersection of strategy, marketing, and technology to deliver meaningful business impact. My leadership philosophy centers on creating value through alignment — between brand and business, technology and people. I have advised boards and C-suites on growth strategy, P&L management, market entry, and investor relations — helping organizations reimagine business models that are digitally intelligent, customer-centric, and sustainability-driven. Building Purpose-Led, High-Performance Organizations My journey has been about building high-performance teams and fostering transformational cultures. I take pride in creating ecosystems that encourage innovation, accountability, and shared success. At NEC and Sify, I institutionalized AI-driven commercial engines, global marketing centers of excellence, and ESG-aligned frameworks, unlocking revenue velocity and strengthening enterprise value. As a people-first leader, I believe transformation begins with purpose and ends with performance. My
Columbia Business School
Graduation - Digital Business Transformation & Innovation Management, Marketing/Marketing Management, General
January 1, 2018 – January 1, 2018
Symbiosis Institute of Digital & Telecom Management (SIDTM), Pune
Master of Business Administration - MBA, Marketing & Finance
January 1, 2002 – January 1, 2004
Priyadarshini - Noida (MNREC)
Bachelor of Technology - BTech, Electronics & Telecom
January 1, 1998 – January 1, 2002
Indian Institute of Management Ahmedabad
Global B2B Marketing & Business Strategy
N/A – Present
Indian Institute of Management Ahmedabad
Airtel Top Talent Leadership Development Program
N/A – Present
Indian School of Business
Airtel Leadership Development Program
N/A – Present
NEC Corporation
Head - Marketing Centre of Excellence (MCoE) - Global Smart Cities (GSC)
April 1, 2024 – Present
NEC Corporation India Pvt Ltd.
Chief Marketing Officer
June 1, 2020 – Present
India
Global B2B Fintech Organisation
Chief Marketing Officer
January 1, 2019 – April 1, 2020
India
Multiple Companies
B2B Marketing & Digital Business Investor / Mentor
July 1, 2018 – July 1, 2024
India
Sify Technologies Limited.
Chief Marketing Officer
November 1, 2015 – December 1, 2018
New Delhi Area, India
Tata Communications
Associate Director & Head - Customer Experience Management (Marketing)
July 1, 2014 – October 1, 2015
New Delhi Area, India
Airtel Business
Head - Strategic Marketing & Demand Generation - CEO's Office
September 1, 2011 – June 1, 2014
Airtel Business
Head - B2B Customer Engagement - Marketing Communications
May 1, 2009 – August 1, 2011
Airtel Business
Global Client Partner - BFSI Vertical
October 1, 2005 – April 1, 2009
Tata Teleservices Ltd
Account Manager
April 1, 2004 – September 1, 2005
Ahmedabad, Gujarat, India · On-site
Mercedes-Benz India
Marketing Intern
October 1, 2003 – February 1, 2004
Pune Division, Maharashtra, India
HCL Infosystems Ltd
Graduate Engineering Trainee
April 1, 1999 – July 1, 1999
Noida
Cultural Fit Analysis
The candidate's career trajectory is heavily focused on marketing, business strategy, and leadership within large corporations. Their project diversity is within the marketing and business development domain, not software engineering. The target role of 'Software Engineer' is a poor cultural fit given the candidate's extensive experience in non-technical, managerial roles. While they have an engineering bachelor's degree, their professional experience for the past two decades has been in marketing and business. This indicates a significant misalignment with the typical responsibilities and day-to-day work of a software engineer.
Soft Skills & Operational Fit
The candidate's extensive experience in leadership and strategic roles suggests strong soft skills in communication, team leadership, stakeholder management, and strategic thinking. Their history of establishing new functions (MCoE, Global Customer Engagement Center) indicates operational fit for driving new initiatives and building scalable processes. However, the target role is 'Software Engineer', which is a significant mismatch with the candidate's professional background in marketing and business leadership. While strong in their domain, these soft skills do not directly translate to the operational requirements of a software engineering role.