ARSALAN TARIQ
Marketing ManagerAI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
Marketing Manager with 9+ years in Digital Marketing & Performance Marketing
Results-driven Digital Marketing Manager with 15+ years of experience owning end-to-end digital marketing strategies across performance marketing, SEO/SEM, paid media, social media, e-commerce, CRM, content, and team leadership. Proven track record managing multi-channel campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and LinkedIn – with daily budgets up to $10,000 and a consistent focus on ROI, ROAS, CPL, and CPA optimization. Experienced in scaling e-commerce revenue, managing OTA and marketplace channels (Amazon, Noon, Shopify, Salla, Zid), and leading cross-functional teams of up to 26 members. Deep familiarity with UAE and KSA markets, luxury and hospitality brands, healthcare, retail, entertainment, and fintech verticals. A hands-on, data-driven professional with strong stakeholder management, content production, and reporting capabilities — equally at home in agency, startup, and corporate environments.
PIMSAT Institute of Higher Education, Karachi
BS · Information Technology
N/A – June 30, 2018
Luxury Classics Jewellery Trading LLC
Project Manager – Digital Marketing, IT & Operations
August 1, 2025 – Present
Dubai, Dubai, United Arab Emirates
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KoderLabs Inc.
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Netizency FZ LLC
Digital Media Executive
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India
Google MENA – Certified Digital Guru (Green Belt)
Google MENA
June 1, 2026 – Present
Meta Blueprint – Certified Digital Marketing Associate
Meta Blueprint
June 1, 2026 – Present
HubSpot - Inbound Marketing Certification
HubSpot
June 1, 2026 – Present
Cisco Certified Network Associate (CCNA)
Cisco
June 1, 2026 – Present
Microsoft Certified Systems Engineer (MCSE)
Microsoft
June 1, 2026 – Present
Certified in Cybersecurity (CC) – In Progress
Unknown
June 1, 2026 – Present
Cultural Fit Analysis
The candidate's diverse experience across agency, startup, and corporate environments, coupled with managing campaigns for various industries (luxury, healthcare, retail, e-commerce, entertainment) and notable clients (Netflix MENA, Dubizzle/OLX), indicates a high degree of adaptability and cultural versatility. Their leadership in building teams from scratch and scaling revenue demonstrates initiative and a growth mindset. The certifications from Google and Meta, along with ongoing cybersecurity certification, show a commitment to continuous learning and staying current with industry trends. The candidate's deep understanding of specific regional markets (UAE, KSA) and mobile-first audiences is a significant cultural asset for roles targeting these regions.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership and team management skills, having built and led a 26-member digital marketing team. Their experience in stakeholder management, budget planning, and cross-functional collaboration indicates a high operational fit. The focus on data-driven optimization and continuous improvement aligns well with performance-oriented roles. The candidate's ability to manage diverse client portfolios and adapt strategies across various verticals (healthcare, retail, e-commerce, entertainment, luxury) suggests strong adaptability and problem-solving capabilities. The current role also includes IT and operations management, indicating a broad operational understanding.