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Co-Founder & CTO, Marxx AI — Turning ad creative from guesswork into a compounding asset | 300M+ ads analyzed
Most ad teams run the same playbook every quarter: research competitors, brainstorm hooks, build creative, launch, watch half of it fail, repeat. The knowledge of what worked lives in someone's head — and when they leave, the brand resets to zero. I'm building Marxx AI to fix that. We've trained agents on 300M+ ads to understand what actually drives performance — not vibes, but the 16 specific elements that make an ad work (hook structure, emotional trigger, offer framing, CTA placement, and 12 more). Every ad run through Marxx adds to your brand's Creative DNA. The cost of a winning ad goes down over time because the system remembers what works. What the platform does: → Analyzes your competitors' top-performing creative in real-time → Pre-tests ads using AI-simulated human responses before you spend a dollar → Automatically generates variations when creative fatigue hits → Handles influencer discovery, vetting, and outreach end-to-end → Optimizes your brand for AI search (ChatGPT, Gemini, Perplexity recommendations) Results we've driven: • Homebox: 3.1x qualified leads • Akiso: 59% CPA reduction • Dominos: 67% ROAS improvement • Banksy Museum: 72% ticket sales increase Before Marxx, I spent 3.5 years at Recur Club building fintech infrastructure — dashboards, auth systems, scalable support architecture. I learned that the best systems don't just execute; they compound. That's what we're building for advertising. The bottleneck in modern marketing isn't content generation. It's lost creative judgment. Every reorg, every turnover, every agency switch — the brand starts over. We're ending that. DM me if you're spending $50k+/month on paid and want to see what your Creative DNA looks like.
Maharaja Agrasen Institute Of Technology, Delhi
B. tech, Electrical, Electronics and Communications Engineering
January 1, 2017 – January 1, 2021
Air Force Golden Jubliee Institute
12th, Science
July 1, 2010 – July 1, 2016
MARxx AI
Co-Founder & CTO
August 1, 2025 – Present
Gurugram · On-site
Recur Club
Senior Software Engineer
January 1, 2024 – November 1, 2025
Recur Club
Software Engineer
August 1, 2022 – January 1, 2024
Recur Club
Frontend Developer
May 1, 2022 – September 1, 2022
GoMechanic.in
Software Engineer
December 1, 2021 – May 1, 2022
Gurugram
Meta
Summer Intern
July 1, 2021 – October 1, 2021
CRM Backend
February 1, 2024 – Present
This is a django rest framework app, with microservices like architecture in one repository, the db is same I am working on seperating them as well. This consists of authentication service which is totally Pluggable to any other service purely independent module, and a customer management service which is a Work under Process.
CRM Frontend
February 1, 2024 – Present
This is a frontend app, which uses the django service as the backend, it is made in react and has react-redux and redux saga for global state management. All the css is organic and has been written in scss for modularity and readiblity. The global state and api calls are managed by the saga and the modules have very less logic written in them.
Workouts App
February 1, 2024 – February 1, 2024
Another React native app which has a graphql BFF which integrates with a MongoDB and a third party REST Api using IBM StepZen
Al Fluency Framework & Foundations
Anthropic
June 23, 2026 – Present
Claude Code in Action
Anthropic
June 23, 2026 – Present
Building Modern Projects with React
June 23, 2026 – Present
Learning Python
June 23, 2026 – Present
React-Django Integration
Udemy
June 23, 2026 – Present
Fundamentals of Javascript
Udemy
June 23, 2026 – Present
Android App Development
Ducat Education
June 23, 2026 – Present
CS50's Web Programming with python and javascript
HarvardX
June 23, 2026 – Present
Cultural Fit Analysis
The candidate has a diverse project background, including personal projects in CRM and a workouts app, alongside professional experience in fintech and AI. The target role is 'Android Developer'. While there is an internship at Meta with Android/Kotlin, the majority of recent professional experience is heavily skewed towards frontend web development (React, Django) and AI/ML infrastructure. This indicates a potential mismatch with a dedicated Android Developer role, suggesting a need to assess their current Android proficiency. The entrepreneurial experience might bring a proactive and innovative mindset.
Soft Skills & Operational Fit
The candidate's experience as a Co-Founder & CTO at MARxx AI suggests leadership, problem-solving, and strategic thinking. Their work at Recur Club on scalable customer support systems indicates an understanding of operational needs. However, without specific psychometric test results, a detailed assessment of soft skills and operational fit is limited.