Ankit Kumar
Data AnalystAI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
AI is analyzing your overall score…
Identifying your key strengths…
Evaluating your skill match against the job requirements…
Assessing your cultural and operational fit
0 to 1 stage Messaging & Positioning | Helping Founders Nail Their First Wins
I help early-stage founders transform raw ideas into compelling, market-ready messages that resonate. With a background in zero-to-one product launches and a love for behavioral psychology, I focus on helping startups find the exact messages and strategies that turn hesitation into momentum.Whether it’s refining your positioning, testing new angles, or crafting those first sticky hooks, I’m here to make sure your startup’s voice is heard and remembered. You can talk to me on: 0 to 1 Messaging: Turning complex concepts into clear, sticky messages that reduces user hesitation in multiple early-stage projects. Early Positioning: Clear context setting for your product in crowded markets by identifying what truly makes them stand out. Behavior-Driven GTM: Leveraging insights from behaviors and habits to craft campaigns that not only attract but convert early adopters. Let’s Connect: If you're a founder navigating those early, uncertain stages and need a strategic partner to sharpen your message, let's chat. I’m all about turning first steps into giant leaps.
Indian Institute of Management Ahmedabad
Master of Business Administration (MBA), Strategic Marketing
January 1, 2016 – January 1, 2018
Indian Institute of Technology, Kharagpur
Bachelor of Technology (B.Tech.), Instrumentation Technology/Technician
January 1, 2011 – January 1, 2015
Find My Niche
Founder
January 1, 2025 – Present
Remote
Classplus
AVP Marketing at Classplus
October 1, 2023 – January 1, 2025
Noida, Uttar Pradesh, India · On-site
Carret
Angel Investor
February 1, 2022 – Present
BYJU'S
Manager - Brand Strategy & Insights
July 1, 2021 – October 1, 2023
Bengaluru, Karnataka, India · On-site
udaan.com
Supply Lead
November 1, 2020 – July 1, 2021
Kanpur, Uttar Pradesh, India
RB
Area Sales Manager
May 1, 2019 – November 1, 2020
RB
Management Trainee
June 1, 2018 – May 1, 2019
Vodafone
Sales and Marketing Internship
April 1, 2017 – June 1, 2017
Lucknow, Uttar Pradesh, India
Reliance Industries Limited
Graduate Engineering Trainee
July 1, 2015 – May 1, 2016
Dahej Manufacturing Division
Rakshak Foundation
Public Policy Internship
May 1, 2014 – July 1, 2014
Indian Institute of Technology, Delhi
Indian Institute of Technology, Kharagpur
Sponsorship Head, Electrical Engineering Society, IIT Kharagpur
July 1, 2013 – January 1, 2014
Kharagpur Area, India
Case Writing : Why do you go for a movie?
November 1, 2017 – Present
• Co-Authoring a Marketing Research case on effectiveness of various promotional activities on a moviegoer’s decision making • Research methodology includes live regression, factor & conjoint analysis on relevant parameters and survey of 107 respondents
Marketing Strategy for launching Non-Alcoholic Beer in India
June 1, 2017 – September 1, 2017
• Garnered customer insights through market research by using ethnography & projective techniques for understanding TG • Identified 5 customer segments, out of which, age group 22-26 and 26-30 are ‘the innovators’ - willing to try a new product • Determined what utility the current consumers derive from NAB and their satisfaction level using Blind-tasting of NAB • Explored the concept of fuzzy positioning in w.r.t. Non-Alcoholic Beer and some other FMCG products like milky bar
B.Tech Thesis: The Fourth Circuit Element: Memristor
June 1, 2014 – April 1, 2015
• Characterized a novel element called memristor and derived the generic properties of memristive systems. • Simulated a metal oxide based memristor model in MATLAB and obtained its pinched hysteresis current-voltage characteristics. • Overcame the drawbacks of the existing models and explored its cutting-edge applications in various domains.
Cultural Fit Analysis
The candidate's diverse experience across marketing, sales, and entrepreneurship, coupled with a strong academic background, suggests adaptability and a proactive approach. The project on 'Case Writing' and 'Marketing Strategy' indicates an interest in data-driven decision-making and market understanding. However, the primary career trajectory has been in marketing and sales leadership, which is a significant pivot from a pure Data Analyst role. While analytical skills are present, the direct experience in data analysis tools and techniques specific to a Data Analyst role is not explicitly detailed in recent professional experience.
Soft Skills & Operational Fit
The candidate demonstrates strong leadership, team management, and communication skills through various roles. Experience in strategic marketing and business development suggests an ability to translate data insights into actionable business strategies. The project descriptions indicate a methodical approach to problem-solving and data interpretation.